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On the Road to Brandweek: Bumble’s Alexandra Williamson Discusses Their Shift to Social and Targeting Gen Z

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In this age of toxic discourse from all corners of social media that all too often takes a hard turn into outright misogyny--including from our most senior leaders--nothing was more ready for disruption than online and app-based dating. Bumble, launched in 2014, saw that need and filled it with an app that put the control...

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