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Progressive's Flo: I'm not trying to be sexy
Dudes have a thing for Flo, the perky Progressive Insurance saleswoman played by actress Stephanie Courtney. Perhaps it's her retro look or, in the words of one smitten blogger, her "kissable red red...
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Progressive finds everyday ad buddy for Flo
Jacob Doherty, a 21-year-old loan collector from Kentucky who's "friendly, helpful and loves insurance," has won the chance to be in Progressive print and video ads from Arnold with Stephanie Courtney,...
View ArticleAmazon Dominates List of Top Ten Google Advertisers
MediaPost has published a new list of Google’s top ten search advertisers based on fourth-quarter data from 2010. According to the list, Amazon ranks as Google’s top spender, followed by AT&T,...
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Progressive's Flo Lets Hair Down in Mother's Day Video
Stephanie Courtney, who plays Flo in the Progressive Insurance campaign, is one of the great commercial actresses working today. People love her—sometimes a little too much. But Courtney, a former...
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Flo Suddenly a Problem for Progressive in Its Social-Media Crisis
Progressive Insurance is surely longing for the days when the Internet's most pressing question about its spokeswoman Flo was whether she is hot or not. Matt Fisher's devastating Tumblr post about...
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Flo Survives Progressive Scandal, Fronts New Charity Initiative
Remember six weeks ago, when people were calling for Flo's pale, peppy head on a platter after Progressive supposedly defended a customer's killer in court? Well, we knew Flo was too big to fail—and...
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Humans Get the Paint Job in Artsy Ads for Motorcycle Shows
Motorcycle shows always have hot girls around to show off the bikes, but design firm i.d.e.a.'s campaign for the Progressive International Motorcycle Shows took it one step further by turning the...
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Best Female Brand Mascots
They’ve been with us for over a century now, greeting shoppers in store aisles, striking a pose on packaging, and popping up in TV spots and on the Web. If you’re a marketer, there’s more than a...
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Progessive's Flo Meets First Celebrity
Flo broke Michael Buffer's spleen. At least, that's the punch line in Progressive Insurance's newest—and 89th—TV commercial featuring its characteristically peppy spokeswoman, Flo. Launched Monday,...
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Creepy Progressive Ad Shows Human Beings Compulsively Sucking on a Windshield
Progressive takes a swipe at "rate suckers" in this odd spot depicting bad drivers who cause price increases for everyone else as zombies who leap onto your car and suck on its surfaces with their...
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Flo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little...
Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of dozens of...
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Arnold Lieutenants Take Broader Roles
Paul Nelson and Elliott Seaborn have been promoted to managing directors at the Boston headquarters of Arnold. Previously, Nelson and Seaborn were managing partners, heads of marketing for the office....
View ArticlePam Hamlin Replaces LePlae as Global Chief of Arnold
That was fast. Eleven months after taking the reins of Arnold as CEO and 15 months after he joined the agency as global president, Robert LePlae is out. Succeeding him as the top executive at the...
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Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With...
Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole Facebook Look...
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New Technology Allows Brands to Bypass Agencies
Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with ad...
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Brand of the Day: LeBron James Was Flo for Halloween, as Progressive Makes...
Yes, LeBron James dressed up as Progressive's spokeswoman Flo for Halloween, but this isn't just a quick stunt. Nope. It's part of a new digital campaign that Progressive is calling "The Switch"...
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Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and...
Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back "Yeah" or...
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Marketers Find Success on Instagram as Consumers Spend More Time on Mobile
For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And with 400 million monthly...
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Here's Why New York Comic Con Has Become a Must-Attend Event for Brands
New York Comic Con wants to shed its "little brother" status."It's been a climb," said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is not affiliated with the...
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5 Tips From Progressive's CMO on Building a Brand That Cuts Through the Clutter
In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as a fun,...
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