A Young Girl Discovers the Power of Storytelling in HP’s Touching...
Get ready to feel a lot of emotions thanks to a touching six-minute film from HP. The brand released "Paro," a film designed to inspire young women to tell their own stories, on International Women's...
View ArticleThe Company That’s Taking Shoppable Video Seriously—and Driving Results
It's no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever the...
View ArticleMetro Germany Fêtes Women’s Day by Giving Newborn Babies an Entrepreneurial...
Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based...
View ArticleBBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations
Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing "You're Not You When You're Hungry" campaign for the brand. Two new 30-second spots...
View ArticleYouTube Studio Will Soon Become the Default, Along With Some New Analytics
YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators "over the coming weeks,"...
View ArticleHyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment,...
A lawsuit brought by a former executive at Hyundai's Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination....
View ArticleHere’s How Agencies Around the World Celebrated International Women’s Day
Agencies of all sizes made a point of recognizing International Women's Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry....
View Article5 Pillars for Your Social Shopping Plan
We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the...
View ArticleThe Future Is Digital, but Most Marketers Overlook the Value in Human Connection
As marketers, we know the oldest, most basic form of brand marketing is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite...
View ArticleWhere to Eat in Austin During SXSW, as Voted by Marketers
From some of the country's best BBQ to tacos and margaritas, Austin, Texas has a serious restaurant scene that's an added treat for South by Southwest attendees. The festival also makes Austin's top...
View ArticleG.I. Joe Dances His Way Through MoneySuperMarket’s Hilarious, Mustache-Filled...
How do you, the cost-conscious consumer, feel when you've just saved a bunch of money by using a price comparison website? Is it anything like meeting Mr. Right, the man of your dreams? Might you even...
View ArticleLinkedIn Is Prepping for Europe’s General Data Protection Regulation
LinkedIn announced several changes to its terms of service, saying that many of them were driven by the General Data Protection Regulation, which takes effect in Europe in May. Vice president of legal...
View ArticleProgrammatic Advertising Failed to Meet Expectations
Over the past five years, programmatic advertising has become one of the most common buzzwords in our industry. Reams of articles, white papers, industry conference panels, et. al., have been devoted...
View Article5 Execs Discuss the Challenge of Incorporating New Technologies Into Their Work
As the speakers at Adweek's Elevate: AI conference grappled with the big picture, conceptual possibilities of AI now and in the future, we wondered what the on-the-ground realities looked like for...
View ArticleInside HBO and Giant Spoon’s Massive Immersive Westworld Activation at SXSW
In HBO's Westworld, people come from all over to experience what it's like to "live without limits." This weekend at South by Southwest in Austin, Texas, attendees can give that a try at a recreation...
View ArticleTwitter Is Revamping Its Verification Process
Twitter is exploring how it can overhaul the path to the almighty blue check mark. According to Twitter CEO Jack Dorsey, the San Francisco-based social media platform is developing a process to allow...
View ArticleThe 3 Areas Where SXSW Both Shines and Stumbles, According to Top Execs
SXSW Interactive is under way, drawing tens of thousands to Austin for the opportunity to network, learn about new tech and bask in the glow of some of the world's most ambitious marketing stunts. The...
View ArticleVideo: What It’s Like Inside Ready Player One’s Oasis at SXSW
In Ready Player One it's 2045 and most people spend their time inside a different world, the Oasis, using immersive technology. Warner Bros. wanted to bring that experience to life ahead of the March...
View ArticleHere’s Why This Film Is Partnering With a Threesome Dating App at SXSW
In 2015, Alex Garland's Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn't a...
View ArticleUnder Armour Brought Its Sneaker Dome to SXSW and Added a Few Austin Touches
Under Armour wants its customers to hover-literally-at the brand's South by Southwest activation. One interactive portion of the "Hovr House," named for the brand's new smart running shoe, includes...
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