What Losing 100,000 Twitter Followers Over Night Taught Me About My Business...
I'm in Instagram unfollow jail. Again. And I don't like it. At all. And it's amazing at the same time because it reminds me of the power dynamic I'm operating under. We live in the land of the free and...
View ArticleFastest Growing Agencies—How a Handful Are Managing the Industry’s Changing...
At Adweek's inaugural Fastest Growing Agencies event last week, the CEOs of four agencies that landed on this year's list came together to share their growth stories and advice for others that might be...
View ArticleSchitt’s Creek Fans Can Finally Visit the Town, via New York and Los Angeles...
Schitt's Creek isn't a real place, but it will be this winter. Pop TV is creating a Schitt's Creek pop-up in New York and L.A. this holiday, ahead of the comedy's sixth and final season premiere in...
View ArticleSamsung’s New Ad Shows Off the Versatility of Its Phones in the Hands of...
Samsung smartphones become creative tools for everyone from Hollywood makeup artists to rapping grade-schoolers in the phone-maker's latest ad, which aims to show the range and diversity of the content...
View ArticleHelsinki Wants Travelers to Be More Sustainable, and It Wants Airbnb to Help
From the number of bedrooms and bathrooms to the option of a full-size kitchen, Airbnb has always benefited from the customization that's possible with its search feature. But, as consumers and the...
View ArticleIndustry Vets Form Consultancy Aux to Plug Into Existing Offerings
Alexander Rea and Christian Colasuonno, the co-founders of creative consultancy Aux, want you to plug their company in as an extension of your current offering. Whether it's working with small agencies...
View ArticleMother. Lawyer. Gold Medal Triathlete. Meet Nicola Spirig, the Role Model Our...
In the continuum of sports, few events are as symbolic of determination and commitment as the triathlon. Swimming several miles, cycling many more, then topping it off with a run requires a level of...
View ArticleJudge Judy Rules in Favor of Affordable Beauty in e.l.f. Cosmetics Super Bowl Ad
Court is in session and, as usual, Judge Judy is in no-nonsense mode. The famous TV magistrate, renamed Judge Beauty for e.l.f. Cosmetics' first national Super Bowl ad, is appalled that the defendant...
View ArticleSquarespace Super Bowl Ad Directed by Martin Scorsese Is an Extraterrestrial...
Squarespace's cinematic Super Bowl 58 ad directed by Martin Scorsese imagines an alien invasion that no one on Earth notices. The legendary director's Super Bowl commercial debut, "Hello Down There,"...
View ArticleMichael Cera Plays a Skin Care Visionary in CeraVe’s Bizarre Super Bowl Teaser
Actor Michael Cera's recent strange behavior linking him to skin care brand CeraVe is part of a Super Bowl campaign. A video featuring the Arrested Development star appeared today on a website called...
View ArticleAnimal Planet’s Puppy Bowl Celebrates 20 Years With a Dogpile of Marketing...
There's more than one Big Game this weekend. Ahead of the upcoming Super Bowl on CBS, the ever-popular Puppy Bowl returns on Sunday, Feb. 11, at 2 p.m. for its 20th year, simulcast across Animal...
View ArticleMicrosoft Returns to the Super Bowl to Launch Its AI-Powered Copilot
Microsoft is returning after a four-year hiatus to the Super Bowl this year. The tech giant's ad unveils artificial intelligence companion Copilot, making it available to people on Google Play and...
View ArticleFox CEO Answers Your Burning Questions About New Sports Streamer
Fox has a new playbook for the sports streaming space, and everyone has questions. On Tuesday, Fox, ESPN and Warner Bros. Discovery surprisingly announced they'd come together to release a new combined...
View ArticleNerds’ First Super Bowl Ad Recreates ‘Flashdance’ Scene With Candy
Ahead of Super Bowl 58, Nerds teased its first Big Game ad with a 15-second spot featuring musician and dancer Addison Rae teaching dance moves to a mystery student. Now, the brand's full Super Bowl ad...
View ArticleBrands Thrive on Consistency. Retailers Need Something Else
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon....
View ArticleWhen Regional Goes National: Streaming Service Zeam Launches During the Super...
You haven't heard of Zeam yet, but after the Super Bowl you most likely will know the name. Zeam is a new streaming home for news, sports and culture from hundreds of local television stations across...
View ArticleDisney Launching Standalone ESPN Streamer Following Surprise Combined Sports...
Disney is making good on its promise to take ESPN direct-to-consumer. During the company's quarterly earnings call Wednesday, CEO Bob Iger announced an arrival date for the standalone ESPN streaming...
View ArticleHow Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleTelevisaUnivision Gives Super Bowl Advertisers a Spanish-Language Option
The National Football League has a huge Latinx audience, but one that is still underrepresented in the ads we see during the Super Bowl broadcast. Now that TelevisaUnivision has the rights to air the...
View ArticleTacoma Passengers in Toyota’s Super Bowl Ad Hold On for Dear Life
A celebrity doesn't star in Toyota's 2024 Super Bowl spot. It doesn't spotlight the 2024 Tacoma's new features, either. The ad is all about the truck's grab handle. Truck passengers hold onto the...
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