Magnum’s Artsy Film Reimagines Ice Cream as a Winter Treat
Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever's Magnum encourages consumers to use the treat as an escape from the winter blues. Created by...
View ArticleRevolutionizing Retail Media and Inclusive Leadership at Roundel
In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and...
View ArticleMore Change at Unilever as Brand And Inclusion Chief Aline Santos Exits
Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department of one of the world's largest advertisers. Santos, who...
View Article40 Years of Gay Times: CEO Tag Warner on Expanding Its Audience and Impact
The year was 1984. Musicians like Queen and '80s fashion were all about being free and embracing individuality, but those in LGBTQ+ communities faced scrutiny when wanting to live their truth. One...
View ArticleLet’s Talk About Consent and the Future of Permission-Based Marketing
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Typically referred to as permission-based marketing, consent...
View ArticleHere’s What to Know About Walmart Buying Vizio, According to Experts
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating...
View ArticleBuild-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple...
Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. Known will help Build-A-Bear expand its...
View ArticleTelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue
TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it's returning to upfront week, hosting a non-traditional event at a new venue, HK...
View ArticleMcDonald’s Caters to Anime Fans by Bringing a Fictional Restaurant to Life
McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden...
View ArticleCoinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging
Progressive Insurance's Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death's recently concluded eBay auction lived up to...
View ArticleExclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster
More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women's sports leagues, signed a multi-year renewal deal that adds the pro basketball league...
View ArticleVerswire Is Not Your Average Record Label
Music is everywhere. But not many people are aware of the intricacies behind that music, especially when it comes to marketing, merchandising and touring. For artists in today's world, it is crucial to...
View ArticleFubo Faces ‘Uphill Challenge’ Suing Disney, Fox and WBD Over Sports Streaming...
Fubo could be facing a difficult task in its antitrust lawsuit against major broadcasters The Walt Disney Company, Fox Corp. and Warner Bros. Discovery to derail their joint sports streaming venture....
View ArticleAdweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve...
The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it's turning its attention to mental...
View ArticleThe Speed of Culture Podcast: Nissan’s Journey Through Changing Consumer Demands
Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now we are seeing an increase in software-defined vehicles, all driven by...
View ArticleComplex Media Acquired by Live Shopping Platform Ntwrk for $108 Million
The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two...
View ArticleJennifer Aniston Forgets ‘the Rachel’ in Latest Uber Eats Ad
Jennifer Aniston couldn't remember her on-screen soulmate, David Schwimmer, and now she's drawing a complete blank on "the Rachel" hairdo. What kind of mind meld has Uber Eats orchestrated here? In a...
View ArticleRite Aid Wants Customers to Know It’s Got Their Backs. Will That Cure Its...
A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting with creative shop Leo Burnett. But what started as a simple meet-and-greet featured an...
View ArticleWPP CEO Mark Read Commits to Tech Clients and Dispels Sora Competition
WPP CEO Mark Read underlined the advertising business' commitment to its technology clients despite citing their lack of spend last year as having weighed down its financial results, as the company...
View ArticleUniversal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe
Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, with an initial focus on launching the new Epic Universe theme park next year. The agency picked up the business...
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