In the W3C, the Post-Cookie Conversation Finds Consensus
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a...
View ArticleVolkswagen’s Charming Ad Depicts the Quiet Joys of a Lighthouse Keeper
Short drives may often be a means to an end for routine chores, but an ad from Volkswagen Australia flips the script by making one an eagerly anticipated joy. The 90-second film, created by agency DDB...
View ArticleAdweek Podcast: For Upwork, ‘Show And Tell’ Is a Critical Component of...
As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry's embrace of generative...
View ArticleTrue Inclusion Is Defined by Long-Term Commitment
Given that Women's History Month and International Day of the Girl take place every year, I often doubt the DEI commitment of companies that start asking about events and solutions that "engage women"...
View ArticleBeyond the Super Bowl: e.l.f. Beauty’s Cultural Impact
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f. Beauty and president of Keys Soulcare, gives an inside look at...
View ArticleWhy The Walking Dead Universe Doesn’t Want a Marvel-Like Endgame
Over the last 14 years, Walking Dead chief content officer Scott Gimple has built one of the most formidable franchises in TV, encompassing several projects and spinoffs, including the latest entry,...
View ArticleDiageo Tests the Waters of the Apple Vision Pro With Don Julio Tequila
Whenever new technology platforms come along, brands will follow, and with Apple's Vision Pro, Diageo's Don Julio Tequila aims to utilize its storytelling potential. Working with developer Trigger XR,...
View ArticleCarhartt’s Resale Program’s Been Good for the Planet—and Good at Luring New...
In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his share of anecdotes from customers. "We get jackets and bibs and...
View ArticleAs the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top...
Chief marketing officer. Chief brand officer. Chief operating and marketing officer. Chief commercial and strategy officer. None of these job titles are the same, yet various companies assign them to...
View ArticleHow Attention-Guaranteed Media Buys Will Impact the Industry
The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention...
View ArticleHeinz Introduces World’s First Ketchup Insurance Policy
Ketchup has been around for hundreds of years, and in that time, it's become one of the world's favorite condiments. The taste is unparalleled, but one thing we may never master is the art of not...
View ArticleHow to Adjust—and Measure—Your Content Strategy for Google’s SGE
Just a few months ago, Google's new Search Generative Experience (SGE) experiment officially entered more than 120 new countries and, according to a new report, is set to power 84% of query...
View ArticleInteractivity and Proprietary Data: Marketers Welcome Ads in Chatbots
Advertisers are eager to understand how their ads, in different guises, can show up in generative AI-powered chatbot conversations. While high-profile examples like OpenAI's ChatGPT and Google's Gemini...
View ArticleHow Paramount and Innovid’s Interactive Super Bowl Spots Scored Big
No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are...
View ArticleThe Speed of Culture Podcast: Domino’s Recipe for Digital Success
In an era when technology is reshaping every facet of consumer interaction, businesses are compelled to innovate continuously. On this episode of The Speed of Culture podcast, uncover how pizza chain...
View ArticleB2B Influencer Marketing: It’s Not Rocket Science
B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a...
View ArticleBrave Commerce Podcast: Pioneering Retail Innovation
In this episode of Brave Commerce, Wendy Jean Bennett, vice president of retail commerce leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the...
View ArticleRegulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad
British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as "a stereotypical sexual object."...
View ArticleFanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos
Topps and parent company Fanatics aren't saying it explicitly, but their recent trading card offerings reflect an unavoidable truth: Millennial sports fans are getting old. Born between 1981 and 1996,...
View ArticleQatar Airways Readies Gen AI Agent Sama to Help Book Travel
Qatar Airways is giving its digital cabin crew, Sama, a generative artificial intelligence makeover to improve its customer service experience and ultimately drive sales. Developed in collaboration...
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