Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of...
View ArticleThe Enduring Power of Carhartt Comes From More Than Style
In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and for once it wasn't about wildfires, mudslides or Michael Jackson. "Work clothes worn by dad...
View ArticleCBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge
The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver's license first thing in the morning. The eagerness to get behind the wheel of his prized...
View ArticleMeasurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and...
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To...
View ArticleHow Women’s Sports Bars Are Bringing Fans and Brands to March Madness
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final Four weekend. But reaching this point meant overcoming long odds. A year ago,...
View ArticlePapa Johns CMO Wants to Win Over Gen Z With Big Boi and a Grammatically...
A few years ago, the London tabloid Daily Mirror published the results of a study that found that 4 in 10 people don't know how to use basic grammar. According to a 2019 survey from Grammarly, 64% of...
View ArticleHow Hodinkee’s Big Bet on a Watch Business Backfired
When watch enthusiast website Hodinkee acquired the used-watch marketplace Crown & Caliber in February 2021 after raising $40 million, the merger made perfect sense on paper. Hodinkee had a loyal...
View ArticleDTC Brand Mad Rabbit Readies Platform Pivot As TikTok Ban Looms
Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform's future in potential flux, the strategy is shifting. The direct-to-consumer (DTC) brand has nearly...
View ArticleWhy CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial
While some A-listers shirk the paparazzi, others accept that the press pack are part and parcel of show business. Some celebrities even stage their own photoshoots, inviting photographers to capture...
View ArticleSocial Media Week Preview: Duolingo’s Masterminded Social Listening Tactics
Katherine Chan is Duolingo's global head of social media, responsible for the outrageous social media stunts that make Duolingo a household name, and build brand affinity for its mischievous green owl...
View ArticleMcDonald’s Fuels Celebrity Gossip With a Contract for Nugget Sharing
Food sharing etiquette can be a challenge for couples and friends alike. McDonald's U.K. and agency Leo Burnett are playing up that drama by introducing a "Pre-Nug Agreement" for sharing nuggets...
View ArticleTechMagic Podcast: April Fools and AI
In this episode, host Cathy Hackl and guest host Lee Kebler discuss their favorite April Fools' Day pranks in tech. Hackl shares an April Fool's from Gary Marcus about an OpenAI sneak peek. More in AI...
View ArticleTaco Bell Takes Over Social Media Because It Doesn’t ‘Borrow Cool’
Taco Bell has the power to take over on social media, and it's time to taco bout it. CMO Taylor Montgomery has been at the center of some of Taco Bell's biggest campaigns, including recruiting Doja Cat...
View ArticleIndie Design and Branding Agency Pearlfisher Names First Global CEO
Independent design and branding agency Pearlfisher has chosen Jason Brown as the first global chief executive officer in its 32-year history to lead the firm as it makes plans for long-term growth....
View ArticleAI Data Center Demand Is Grossly Underestimated. Takeaways from Gen AI Leaders
Tech industry leaders from Google, Salesforce, Adobe, Anthropic, CoreWeave and Amazon Web Services, met at Bloomberg Intelligence's annual AI summit at Bloomberg's New York City headquarters to discuss...
View ArticleThe Rise and Remit of the Chief Brand Officer
There's a new chief in town: the chief brand officer (CBO). Does this mean the CMO role is becoming obsolete? Not at all. It simply means many companies are recognizing the shifting landscape of...
View ArticlePotty Humor: Scott Debuts a Cheeky Short Film About a Bathroom Nightmare
This thriller-inspired mini-movie from Scott bathroom tissue could've been called "Potty Nightmares: Number 2." Alas, it's not--decide for yourself if that's a missed opportunity. The brand, continuing...
View ArticleWhy Tito’s, Southwest and Jack Daniel’s Keep Going Back to Willie Nelson’s...
From the main stage at Willie Nelson's annual music festival, North Carolinian folk singer and songwriter Lou Hazel asked the small audience gathered for his early set: "How's everybody doing?" A...
View ArticleHennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions
While people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit's versatility. "Made for More" is the debut work for...
View ArticleAMC Networks’ New Walking Dead Spinoff and Upfront Pitch Feed Into Doggone...
The new The Walking Dead spinoff is going to the dogs, and AMC Networks wouldn't have it any other way. Ahead of its in-person upfront event slated for April 10 at Chelsea Factory in New York, AMC...
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