Vizio Ads Kicks Off NewFronts With 3 New Ad Formats
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today...
View ArticleXfinity and Filmmaking Legend Kathryn Bigelow Debut ‘Aviators’ Short Film
Crafting a larger-than-life narrative spurred by down-to-earth characters is one of director Kathryn Bigelow's trademarks as a filmmaker. Teaming up with Xfinity, Bigelow and her team have brought that...
View ArticleWhen Media Agencies Score Good Deals for Some Marketers, Smaller Clients...
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers...
View ArticlePeacock Raises Prices as NewFronts Get Underway
Peacock may not be taking part in the 2024 NewFronts, but the NBCUniversal streamer is making its presence felt--with a price increase. Top line Beginning in July, the price of Peacock Premium, its...
View ArticleTeleflora Drops a Mother’s Day Ad Celebrating the Whole Person, Not Just the...
Mom wasn't always a mom, you know. She had a life before childbirth, and it might well have included singing in a band, jumping out of an airplane and traveling the world. What if Mother's Day...
View ArticleGoogle Touts Programmatic Video Capabilities and DSP at NewFronts
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual...
View ArticleParamount CEO Bob Bakish Officially Exiting Company
Today, Paramount announced Bob Bakish was stepping down from his role as CEO and from its board of directors. The news came amid ongoing exclusive acquisition talks with Skydance Media and ahead of the...
View ArticleExclusive: A Look Inside Paramount’s Upfront Dinners for 2024
After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its "intimate, bespoke" upfront dinners. The company confirmed in January...
View ArticleT-Mobile Advertising Solutions Launches Retail Media Network in NewFronts Debut
T-Mobile Advertising Solutions dove into its first IAB NewFronts with a focus on retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens. The...
View ArticleCamaraderie Over Competition: Newbie Ad Agency Founders, Unite
When you're about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey would sit me down...
View ArticleBumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign
Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating. The dating app, which launched in 2014 with the...
View ArticleInside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics'...
View ArticleUnlock Creative Effectiveness and C-Suite Buy-In With Neurodesign
Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to the...
View ArticleAt Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of...
View ArticleHow Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA...
View ArticleRoku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts
The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new...
View ArticleAmazon’s Ad Business Continues to Boom
Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compared...
View ArticleKetel One Botanical’s Ad Stars Want a Peach Bellini and a Summer That Never Ends
The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign--namely, pulpy novels, breezy relationships, unlimited bocce and...
View ArticleHow 5 Companies Built Sonic Logos to Immortalize Their Brand
Five-time Grammy winner Mike Post has composed the music for the best-known TV shows of the last two generations, including The Rockford Files, Magnum, P.I. and L.A. Law. But a singular moment in his...
View ArticleAdvertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences...
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