Effie Case Study: How McDonald’s and W+K NY Executed the Cactus Plant Flea...
In 2022, McDonald's set out to jumpstart its marketing efforts to build more brand love with more than just kids. Going for the young adult market meant appealing to Gen Z's sense of nostalgia. The...
View ArticleRebel Creamery Drops Some Truth Bombs in New Ads
In this Sophie's Choice situation, the hits just keep coming for a kid named Darren. First he learns that his sister, Sarah, is the apple of his mother's eye, and then his entire world flips upside...
View Article5 Stark Stats Showing AI’s Unsustainable Impact
The energy required for the surge in artificial intelligence and large language models like ChatGPT is creating a new set of sustainability challenges for brands and agencies. Generative AI is rapidly...
View ArticleHasbro Makes Big Play on Prime Video Ads With Play-Doh, Peppa Pig
Hasbro didn't just toy with the idea of Prime Video's new ad tier. An early adopter of Prime Video's ad-supported inventory, the toy and entertainment company has seen significant success in the first...
View ArticleHeinz Doles Out Medals to Ketchup Masters Ahead of the Olympics
The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing the underappreciated masters of ketchup. A 30-second film by agency BETC Paris shows a woman...
View ArticleCreating Viral Magic: Charm La’Donna’s Choreography Journey
Dancing is a universal language. Spend just five minutes online and you'll see how some dances have become viral sensations worldwide. Choreographer Charm La'Donna is responsible for many of these...
View ArticleFrom Vintage to Visionary: The Future of Urban Outfitters
On this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Dmitri Siegel, chief creative, brand and digital officer at Urban Outfitters. They explore how Urban...
View ArticleMessi Helps Brands Kick Off 2026 World Cup Campaigns at Copa América
Copa America kicked off a summer of soccer in 2024, but it's the start of a long road to the North American World Cup in 2026 for marketers, broadcasters and brands. As the United States hosts 16 teams...
View ArticleEffie Case Study: Why Progressive and Arnold Have Relied on Flo for 15 Years
In April 2020, as the Covid-19 death toll surpassed half a million and the country wrestled with uncertainty, confusion and a new thing called social distancing, brands were scrambling for an...
View ArticleWhat ‘Corporate Pride’ Got Wrong All Along
As a child of the '80s and a proud member of the LGBTQ+ community, every June I get a bit nostalgic. I get to observe my LGBTQ+ friends and broader network be a bit more themselves and unabashedly...
View ArticleWhere Are All the Women? Men Overwhelmingly Took the Cannes Stage to Accept...
At the final awards ceremony of Cannes Lions on Friday, June 21, agency and marketing professionals from around the world took the stage to honor some of advertising's best work. But aside from the...
View ArticleKyle MacLachlan Forms a Cult for the Second Coming of Arby’s Potato Cakes
In 2021, a great tragedy befell the world: Arby's removed its beloved Potato Cakes from the menu. Three years and thousands of mentions on social media later, they're back--possibly via supernatural...
View ArticleAd Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat
Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced in March. Meanwhile, the platform's user growth, especially among younger people,...
View ArticleWhy House of the Dragon’s Season 2 Marketing Fooled Fans on Purpose
HBO's House of the Dragon Season 2 marketing is fueling the fire of discourse, leaving fans questioning everything from their allegiances to their realities. In partnership with Giant Spoon, RQ and...
View ArticleDove CMO and ‘Real Beauty’ Architect Alessandro Manfredi Departs
Dove's global chief marketing officer (CMO), Alessandro Manfredi, is leaving Unilever after 28 years. The marketer is one of the architects behind the brand's pioneering and commercially successful...
View ArticlePlant-Based Brand Field Roast Agrees With Charli XCX That It’s ‘Brat Summer’
The success of English singer songwriter Charli XCX's sixth album, Brat, has led fans to declare that it's "Brat summer" and start dressing the part. Plant-based sausage brand Field Roast was quick to...
View ArticleThis App Is Here to Welcome Everyone Amongst the LGBTQ+ Spectrum
Some members of the LGBTQ+ community may feel excluded when it comes to finding community and dating spaces. Certain places claim to support the entire community but end up catering only to a select...
View ArticleHow Roku and Formula E Set the Pace for Sports Streaming
Roku and the electric racing circuit Formula E have a relationship powered by potential, and it's accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula...
View ArticleThe Future of Bottled Water With BlueTriton Brands
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing...
View ArticleWhat Brands Can Learn From AT&T’s Essence Fest Activation
For the artists performing on AT&T's Dream in Black stage at this year's Essence Fest, it was all about celebrating the 30 years of history behind the annual celebration of Black culture and...
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