Brands Can Now Buy Display Ads in Sam’s Club Scan & Go App Feature
The Sam's Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the...
View ArticleBeats by Dre Debuts Wacky Buddy Comedy With NFL and F1 Stars
This chestnut thoroughbred struggles with speed and consistency, seems to have four left feet and may be past his prime. But he has a unique edge in a competitive world--namely two superstar owners and...
View ArticleHow Storm King Is Weathering the Streaming Storm
Rotten Tomatoes has the Tomatometer. Futurama invented the Cool-O-Meter. But only Storm King Comics can boast to being the home of the "Oh F**k! Meter," created by its married founders, master of...
View ArticleHow the Democratic Party Can Quickly Define the Kamala Harris Brand
After President Joe Biden ended his 2024 presidential campaign, the Democratic Party has a new challenge: quickly reintroducing Vice President Kamala Harris as the next president. Since Biden dropped...
View ArticleWarner Bros. Discovery Blocked From NBA Media Deal by Amazon
UPDATE--5:48 p.m.: Following the NBA's statement that it had rejected Warner Bros. Discovery's attempt to match Amazon's media rights offer, WBD fired back with a statement of its own from TNT Sports....
View Article5 Marketing Trends Shaping the Paris 2024 Olympics
The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympic Games, which take place July 26 through Aug. 11, won't be...
View ArticleUber Debuts New Tagline and Sonic Identity With Olympics Campaign
Uber is hoping for a big win at the Summer Olympics in Paris as it launches a global brand campaign during the Opening Ceremony that will introduce a new tagline and sonic identity linking its delivery...
View ArticleRetail Media Startup Symbiosys Wants to Help Brands Buy Targeted Ads Using...
Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. After raising $9 million in a Series A round of funding in January, the firm is...
View ArticleKit Harington Channels Jon Snow for Game of Thrones Mobile Game Campaign
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game, Game of Thrones: Legends--complete with Kit Harington channeling his role as Jon Snow in the...
View ArticleDeadpool & Wolverine Is the Latest Movie Franchise to Cash In on Brand Deals
The reviews for Marvel Studios' Deadpool & Wolverine are in, and they're nearly as brutal as the hand-to-claw combat in the superhero action flick itself. The Los Angeles Times describes it as...
View ArticleThe Privacy Sandbox Has Always Been a Farce
By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And no one is laughing. As the chief technology officer of an adtech...
View ArticlePerformance Marketing and Brand Building With Gabrielle Wesley, CMO of Mars...
Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It's a pleasure to welcome Gabrielle Wesley, CMO and svp of marketing at Mars Wrigley North America. Join us...
View ArticlePublicis Groupe to Acquire Influencer Marketing Leader Influential
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The move expands Publicis' ability to connect brands and consumers...
View ArticleTLC’s T-Boz Adds Some CrazySexyCool Moves to Glad’s ‘Scent-stalgic’ Campaign
Trash day isn't typically an occasion that conjures up nostalgic memories or inspires one to bust a move, but Glad's latest campaign paying homage to the girl groups of the 90s and Y2K era while...
View ArticleThe Majority of Men in the U.S. Now Use Skincare Products
Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That's up from 31% who said the same just two...
View ArticleLeaked Pitch Deck Shows Walmart Is Pitching In-Store Ads to New Brands
The next time you're in a Walmart store, don't be surprised if you see an insurance ad looping on TV screens. Walmart Connect, Walmart's advertising arm, will begin selling in-store ads to brands that...
View ArticleHow Creative Partners Can Find Their Professional ‘Happily Ever After’
If you want to start an agency, now is the time. So many new creative, media, strategy and analytics shops are popping up everywhere. My co-founder and I could not be more proud to be part of the many...
View ArticleExclusive: Max’s The Penguin Takes Shot on Jefferson’s Bourbon as Title Sponsor
If you've ever wanted to drink a glass of bourbon in Gotham, now's your chance. Today, Warner Bros. Discovery announced that Jefferson's Bourbon has signed on as a title sponsor for Max's The Penguin...
View ArticleSSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather...
View ArticleMontefiore Cancer Center’s Olympics Spot Links Breakdancing and Early Cancer...
Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South...
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