Guinness Wants to Be Soccer Fans’ Favorite Beer With Premier League Partnership
Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced...
View ArticleCondé Nast Names Elizabeth Herbst-Brady as Its New Chief Revenue Officer
Legacy media company Conde Nast--which houses iconic editorial titles including The New Yorker, Vogue, and Vanity Fair--hired veteran media executive Elizabeth Herbst-Brady as its new chief revenue...
View ArticleChanning Dungey to Lead WBD’s US Networks as Kathleen Finch Retires
Today, Warner Bros. Discovery announced that Kathleen Finch is retiring as chairman and CEO, US Networks, after 25 years with the company. She will be replaced by Channing Dungey, Warner Bros....
View ArticleSun Puppets and Food Faces: Totino’s Drops Surreal Ads to Debut Breakfast Bites
Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest...
View ArticleFubo Wins Injunction Against Venu Sports Streaming Venture
In the battle between sports streaming platforms, Fubo just gave Venu reason to use even more four-letter words. The U.S. District Court, Southern District Court of New York, granted Fubo's request for...
View ArticleMedia Plan of the Year: 24 Campaigns That Cut Through the Noise
For over 20 years, ADWEEK has been honoring the most dynamic media plans and executions from around the world. This year, our Media Plan of the Year awards recognize honorees across 27 categories,...
View ArticleAgency All-Stars: Shayne Millington’s Creative Work Has a Point of View
When Shayne Millington, CCO of McCann New York, oversaw the first Super Bowl ad for NYX Professional Makeup this year, it was perhaps inevitable that the campaign would make some noise. Starring rapper...
View ArticleHow Lowe’s Pitches Brands Online Ads That Drive In-Store Sales
With over two decades of experience at Target, John Storms brought a wealth of knowledge to Lowe's when he joined as senior director and head of client services in 2022. That experience spans both...
View Article3 Things Marketers Must Consider When Entering the Political Chat
In less than 100 days, Americans will be headed to the polls to vote for either Vice President Kamala Harris or former President Donald Trump as the next president of the United States. The last 100...
View ArticleNetflix Closes Upfront With 150% Growth in Ad Sales Commitments
That's a wrap for Netflix. Today, the streaming giant officially closed its second-ever TV upfront negotiations. Amy Reinhard, the company's president of advertising, announced the news, saying, "We...
View ArticleHow Samsung’s Sarah Larsen Is Transforming Consumer Electronics
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief marketing officer of Samsung Home Entertainment. Larsen shares her...
View ArticleRethink New York Elevates Tara Lawall to Partner and CCO
Rethink has promoted Tara Lawall to partner and chief creative officer for the independent agency's New York office. Lawall, who joined Rethink last September as executive creative director, will...
View ArticleSnoop Dogg and Solo Stove Reunite in Even Blunter Campaign
Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn't blow any smoke. Hot on the heels of...
View ArticleCelsius Redefines Energy Drinks, Captivating a New Generation
When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks enriched...
View ArticleLove at First Startup: Kass and Mike Lazerow on Navigating Entrepreneurship
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with entrepreneurs and investors Kass and Mike Lazerow. The Lazerows explore the realities of startups,...
View ArticleHow Sean Wang Used His Google Experience to Revive Early Internet in DiDi
Remember MySpace? If the memory proves to be a bit hazy, don't fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age...
View ArticleInside the Campaign: NFL Kickoff Ads Want More People to Join the Huddle
To continue its recent growth, the NFL can't just say its game is for everyone: The league has to show it. NFL marketers say they want the game to transcend the political climate of a U.S. election...
View ArticleThe Trade Desk Gains Access to ACR Data Through Nexxen Partnership
The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR) technology,...
View ArticleExclusive: Google Suggests Buyers Target Teens, Going Against Its Policies
Sales representatives from Google have suggested that advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written...
View ArticleInfographic: One Brand Is Good. Two Are Better.
At a time when shoppers are feeling the pinch of inflation, businesses are doing their best to distinguish their offerings from the competition. A new report shows collaboration--whether that involves...
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