One Small Step Partners With NFL to Tackle the Political Divide
A new civic initiative from the creator of StoryCorps, One Small Step, has struck a distribution partnership with the National Football League to raise awareness of its ongoing campaign. This is the...
View ArticleWBD Taps Shauna Spenley as Global CMO for DTC, Patrizio Spagnoletto Exits
There's a leadership shakeup at Warner Bros. Discovery. Today, the company tapped Shauna Spenley as global chief marketing officer of direct-to-consumer, according to JB Perrette, CEO and president,...
View ArticleJason Kelce Proves He’s Still ‘Built for Football’ With Help From Buffalo...
With NFL season right around the corner, Buffalo Wild Wings has teamed up with retired seven-time Pro Bowl Philadelphia Eagles center Jason Kelce. Having confirmed his retirement in March, the athlete...
View ArticleThe DOJ Alleged Google ‘Destroyed’ Relevant Evidence Ahead of Its Antitrust...
Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid retaining messages that relate to the case, the U.S. Department of Justice...
View ArticleFortune, a Rare Media Success, Faces a New Set of Challenges
When the business publisher Fortune was first spun out of the former Meredith Corp. in 2018, it faced an uncertain future. The legacy title had launched a standalone website only four years prior, had...
View ArticleHow Peacock’s Love Island USA Is Translating Into Brand Impact
Competition reality TV is having a moment for brands--and everyone wants to be the new bombshell entering the villa. According to NBCUniversal, reality television has become a true love story for brand...
View ArticleBehr Returns to Deutsch LA as Creative AOR
Sometimes, reuniting feels so good, and that is proving true for Deutsch LA and Behr Paint Company, as the brand has resigned Deutsch LA as its creative agency of record. Behr had previously partnered...
View ArticleNot Your Average Older Sibling: Bubble Skincare Is Looking Out for Young...
In 2020, along with several other categories that were impacted due to massive consumer behavior shifts stemming from the pandemic, the skin care industry was revived. Driven by Gen Z and Gen Alpha,...
View ArticleChilled for All Eternity: Liquid Death and Yeti Auction a Casket Cooler
Since presentation is everything, Liquid Death has displayed its canned beverages in a converted coffin for years now, mostly at trade shows and other events. It always seemed shockingly fitting,...
View ArticleSearch Is Fragmenting Quickly. Brands Need to Develop Knowledge Graphs
Search is undergoing a profound transformation. With the recent announcement of OpenAI's SearchGPT moving into beta, Google looking to insert ads into AI Overviews, and Bing revamping its own AI search...
View ArticleBooze? Mais Non! Emily in Paris Joins the Sober Curious Brand Boom
During a brainstorming session at her boutique marketing firm, the title character of the frothy Netflix hit Emily in Paris suggests that a wine client create a booze-free cocktail. In explaining the...
View Article5 Adtech VCs Reveal What They’re Looking For and What They Avoid
2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital annually, have raised nearly $360 million so far this year,...
View ArticleMeet the Changemakers: 7 Newly Appointed CMOs to Watch
It's only August, and 2024 has already been busy with chief marketing officer (CMO) moves. At the start of the year Rent the Runway, Bayer, T-Mobile, Volkswagen and Heydude appointed new marketing...
View ArticleEmpowering Marketing Teams With Claudine Patel, CMO of Sanofi
Welcome to another special episode of the Marketing Vanguard podcast. Today, ADWEEK chief experience officer Jenny Rooney welcomes Claudine Patel, Sanofi's chief marketing officer for consumer...
View ArticleTBWA’s Newly Named Global CEO Erin Riley Talks Disruption and Leadership
Erin Riley has climbed the ladder at TBWA over the last eight years, and now she has risen to the top role as global chief executive officer. It's a promotion that will allow the agency network to...
View ArticleHow College Football, Deion Sanders and a Duck Made Nick Saban a Vrbo Ad Star
Nick Saban isn't a cranky, wisened college football coach; he just plays one in Vrbo ads. More than a year after stepping away from the University of Alabama and a career that spanned nearly half a...
View ArticleAmid Esports Boom, Legacy Brands Like Unilever Enter the Games
The annual Intel Extreme Masters Counter-Strike 2 tournament in August drew a sold-out crowd of 13,000 people to the Lanxess Arena in Cologne, Germany, and broke its previous viewership record of...
View Article4 Ways CMOs Can Manage Imposter Syndrome
I've never met a CMO or any high-level executive who doesn't wrestle with a nagging fear of being "found out" or wonder if they are truly up to the task. A fear that is probably not helped by the fact...
View ArticleNike’s Paralympics Ad Shows Competitors, Not Participants, With a Fierce...
Nike launched the latest stereotype-busting ad around the 2024 Paralympic Games, making it clear that the athletes involved have an eye-of-the-tiger mindset. The 30-second spot, with a soaring...
View ArticleExclusive: Amazon Closes First Upfront, Shaking Up the TV Market
Amazon has big ambitions to shake up the TV industry, starting with this year's upfront. ADWEEK has exclusively learned that Amazon has wrapped its first TV upfront season, pitching its scale, data,...
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