The Intros to Friends, Fresh Prince and More Are Reborn as 8-Bit Animations...
If you thought Charlie Sheen was a blockhead on Two and a Half Men, just wait until you see his pixelated persona in Warner Bros. TV' 8-bit re-imagining of the sitcom's opening sequence. The clip,...
View ArticleHow an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory...
View ArticleWhy Other Advertisements Are the New Brand-Safety Worry
In March, some Snapchat users were appalled to see an ad for the game "Would You Rather" that asked users if they would rather slap Rihanna or punch Chris Brown. The ad--which referred to a 2009...
View ArticleAI’s Takeover Involves More Humanization Than Skeptics Anticipated
Today marks 50 years since the debut of Stanley Kubrick's iconic film 2001: A Space Odyssey, which depicts supercomputer HAL 9000 communicating using words humans use, but to a negative end. Half a...
View ArticleIt’s Incredibly Satisfying to Watch This Miniature, Crappy Kitchen Get Remodeled
Financial startup SoFi wants consumers to know they can get personal loans for home improvement projects--so it built a tiny, run-down kitchen, then remodeled it to prove how much better a life-sized...
View ArticleLinkedIn: Here’s How to Remove a Mention of Yourself
When a LinkedIn user mentions you in a post or comment, they create a link to your profile that others can click on. If you want to remove this link, our guide will show you how. Note: These...
View ArticleLeo Burnett’s Arc Worldwide Announces Executive Leadership Changes
Leo Burnett Group shopper marketing and activation agency Arc Worldwide has a new chief executive for North America. Soche Picard will relocate to Chicago to serve as CEO, North America, effective...
View ArticleWPP Appoints Independent Counsel to Investigate Allegations of ‘Personal...
The board of WPP is currently investigating claims of "personal misconduct" made against CEO Martin Sorrell, a company spokesperson confirmed in a statement to Adweek. The Wall Street Journal broke the...
View ArticleYelling ‘Dilly Dilly’ Is Banned at the Masters, and Bud Light Is Royally...
It's the advertising catchphrase heard 'round the world, but it won't be heard at Augusta National Golf Club. "Dilly Dilly" has reportedly been banned at the PGA's 2018 Masters Tournament, according to...
View ArticleGoogle and Target Issue the First Voice-Activated Coupon for Google Assistant
Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant. Google said it did not have anything to share beyond...
View ArticleThe Demand for Mobile-Ready Content Across Social Media Is Rising: Are You...
Social media and marketing for mobile is the most potent cocktail of digital marketing for our times. It's expected that by 2020, there will be close to 6.2 billion smartphones in the world. And the...
View ArticleThis Perfectly Crafted Denny’s Ad Will Get You Surprisingly Pumped for ‘Solo’
There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic peek into this summer blockbuster. For the...
View ArticleVillanova’s Donte DiVincenzo Became a Household Name on Twitter Monday Night
Donte DiVincenzo became a Twitter sensation Monday night as Villanova University defeated the University of Michigan to win the 2017-18 NCAA Men's Division I Basketball Championship tournament. The...
View ArticleFacebook: Here’s How to Remove Apps Connected to Your Account in Bulk
Facebook now allows users to remove connected applications and websites from their account in bulk, as well as to delete any posts, photos and videos those apps may have shared on their profiles. Our...
View ArticleQ&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration...
At South by Southwest in 2017, photographer Benjamin Von Wong learned that Dell was working with artists to raise awareness of the computer giant's electronics recycling program, and he decided he...
View ArticleTwitter Gets Into the MLB Livestreaming Ballgame for 2018
Major League Baseball's package of 25 weekday-afternoon games available exclusively via Facebook Watch starts Wednesday afternoon (weather permitting, as always) with the Philadelphia Phillies visiting...
View ArticleJWT and WPP Reach Settlement in Erin Johnson, Gustavo Martinez Sexual...
The sexual harassment lawsuit pitting J. Walter Thompson global chief communications officer Erin Johnson against her employer and its former CEO Gustavo Martinez has come to an end almost exactly two...
View ArticleTeen Vogue Goes Offline for an IRL Event in New York
After its inaugural summit in Los Angeles last year, Teen Vogue is holding its second event in New York this summer centered around issues including gun control, LGBTQ+ rights and the environment. The...
View ArticleAre We in a New Consumer Segmentation Era? Social vs. Traditional
Segmentation is one the key pillars of marketing today. Put simply: When you don't segment, you don't personalize; when you don't personalize, you hugely reduce your connection with the people you're...
View ArticleWith #TooLaterGram, Influencers Posted Gorgeous Travel Photos, Then Revealed...
Browse any travel influencer's Instagram feed, and you'll quickly notice one major trend among the commenters: Envy. It's an understandable feeling. We all wish we had the freedom to travel to the...
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