Should Sinclair’s Must-Runs Be Labeled Commentary, and Who Should Read Them...
Sinclair Broadcast Group entered the wider cultural conversation late last month when the sports and media commentary site Deadspin published a video showing dozens of anchors at Sinclair-owned local...
View ArticleAs TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming
When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans didn't have to fly down to Toyota Field in Frisco, Texas, to watch the Claret and Cobalt play its Western Conference...
View ArticleHow HBO Built a Real-Life Activation as Immersive as the Universe Within...
Last week, ahead of the Season 2 premiere of Westworld, creators Lisa Joy and Jonathan Nolan participated in an Ask Me Anything chat on Reddit, where they set forth a curious proposition: If fans...
View ArticleWhat Will Be the Talk of 4A’s Next Year?
Several things dominated the conversation at the 4A's Accelerate conference in Miami last week: the agency-client relationship, how agencies will handle the #MeToo movement, what's the best way to...
View ArticleAmid Industry Upheaval, AMC Networks’ Stability Will Be an Upfront Asset
Between just-completed acquisitions, mergers in the making and departing CEOs, almost every media company is going into the upfront with major questions about what they will look like in a year. One of...
View ArticleWhen Did Social Media Stop Being So … Social?
Recent developments since the 2016 presidential election--most notably the discovery that Facebook had been manipulated by Russia's Internet Research Agency--has led many users to question major social...
View Article‘In The Dark’ Will Focus on a Man Tried 6 Times for the Same Crime
After a successful first run, American Public Media and Westwood One have partnered to reach even more listeners for a second season of investigative podcast In the Dark. The first season of the series...
View ArticleMother’s Creepy Call for U.S. Interns Is the Stuff of Nightmares. Apply at...
"There, there, come to Mother." That expression is generally going to sound creepy in 2018, but agency Mother USA is going full freaky with it in its new internship pitch. Today, the U.S. division of...
View ArticleQ&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity
Connor Blakley is 18 and already knows more about marketing than most marketers twice his age. He started his first company when he was 14, helping small and mid-sized companies navigate social media,...
View ArticleQ&A: Westworld’s Jonathan Nolan on Marketing Season 2, Elon Musk and the...
Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who...
View ArticleHow to Eliminate Bias in Data-Driven Marketing
Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses...
View ArticleThe Retail Industry Is Focusing on Customer Experience and Convenience to Win...
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the '90s because consumers still by and large chose to shop in physical stores...
View ArticleWarsteiner Created an Annoying Ad, Then Launched Another Version Responding...
If your beer's not for everyone, does it follow that your ads might not be, either? That's the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a...
View ArticleDon’t Let an Algorithm Determine if You’re Worth Hiring or Not
What you post on social media and the strength of your personal brand will have a direct impact on your career in this industry. Online screening has skyrocketed over the last few years. We all leave a...
View ArticleThese Concrete Dog Statues Drew Attention for a Tragic Pattern Many Were...
When you see a dog tied to a lamppost, park bench or bicycle rack, you expect its owner to return soon and take the animal home. It wouldn't occur to most of us that such dogs might, in fact, simply...
View ArticleThe Good Fight Channeled Schoolhouse Rock to Explain How Trump Could Get...
After devoting this week's The Good Fight to a storyline in which the firm's lawyers debate possible methods of impeaching President Trump this fall, the show's creators ended the episode with a...
View ArticleOn the Adweek Podcast: Martin Sorrell and the Fall of a Giant
It was the resignation heard 'round the world. This weekend, WPP CEO Martin Sorrell announced he was leaving his own company, one he acquired as a wire basket manufacturer and turned into an...
View ArticleAfter Years of the Same Approach, Holding Company Leadership Will Need to...
I've lost count of the number of journalists who have asked for my perspective since WPP announced its investigation into misconduct claims against Martin Sorrell almost two weeks ago. I don't engage...
View ArticleCan Blockchain Solve Advertising’s Supply Chain Transparency Issues?
If you follow all the hype around blockchain, you may be led to believe the technology is the answer to all our woes. Time will tell. But in the short term, blockchain is realistically poised to...
View Article9 Instagram Tips From High-Reach Instagrammers
There's little doubt that Instagram is the platform du jour for influencers. With more than 600 million monthly users, Instagram has stayed at the forefront of social platforms, while Facebook and...
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