Initiative Welcomes Chief Analytics Officer From Hearts & Science
IPG Mediabrands' culturally-driven media agency Initiative has welcomed Michael Storms as chief analytics officer, effective May 7. Storms will be responsible for leading the agency's culture, insights...
View ArticleRadisson Hotel Group Names Accenture Interactive Its Global Experience Agency
Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops' domains, has been chosen as Radisson Hotel Group's global experience agency of record. The...
View ArticleFacebook Revealed New Cities and Dates for Its Facebook Community Boost Program
Facebook announced an updated schedule for its Facebook Community Boost events, which are aimed at helping small U.S. businesses grow and learn digital skills. The Facebook Community Boost program was...
View ArticlePinterest: Here’s How to Hide a Conversation from Your Inbox
Did you know Pinterest allows you to hide conversations from your message inbox? Our guide will show you how this is done. Note: These screenshots were captured in the Pinterest application on iOS....
View ArticleThe Future of TV Is Connected—and Unbelievably Personal
The Domino's drone has just whirred into the night, leaving me a steaming-hot pepperoni and jalape?o pizza. Nest has chilled the air to a perfect 67 degrees with 41 percent humidity, filling my living...
View ArticleNike Is Trying to Build a Culture That Is ‘Truly Inclusive, Respectful’ After...
Nike is working to address its cultural problem. In recent weeks top executives, including marketing veteran Trevor Edwards, have left the company amid reports of "behavior that is inconsistent with...
View ArticleKing’s Hawaiian Created a Pineapple-Inspired Logo as It Expands Into New...
Anyone who's visited Hawaii (and probably many who haven't) knows that the islands are famed for their hospitality and, of course, the sort of turquoise water and white-sand beaches that fill the...
View ArticleTrump Names NBCU’s Linda Yaccarino to the President’s Council on Sports,...
Just a week and a half before she'll kickoff broadcast upfront week with NBCUniversal's annual event at Radio City Music Hall, the company's ad sales chief Linda Yaccarino just added a presidential...
View ArticleAwesomenessTV Goes After Brand Partnerships With the Help of Teen Chef Flynn...
Flynn McGarry, 19, is the chef-owner of one of New York's hottest new restaurants, Gem. But on Wednesday night, he closed the restaurant--where his prepared menu will set you back $155--and instead...
View ArticleHazy Mills, Creators of Grimm, Dig Their Werewolf Claws Into Advertising for...
It's tough to shock pest control pros, who are accustomed to spending most days up to their elbows in creepy crawlies. But trot out a hungry werewolf raiding a fridge, a ghost squatting in a man cave...
View ArticleMDC Partners Names First Managing Director, Healthcare
MDC Partners has hired Ned Russell in the newly-created role of managing director, healthcare, effective immediately. In the role, he will be tasked with working alongside agency partners to drive...
View ArticleApplebee’s 60-Minute ASMR Grilling Video Lets the Sizzle Sooth
Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video of a woman smoothing sheets and whispering about...
View ArticleDigitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This...
Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the...
View ArticleHow Univision Is ‘Reimagining’ Its Future During Its Business Review
Univision chief revenue officer Tonia O'Connor began this morning's pre-upfront press breakfast acknowledging "the elephant in the room." "Yes, we are going through a business review. And, yes, we are...
View Article6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over...
View ArticleVice Media’s New CEO Makes Her Debut On The NewFronts Stage
Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who...
View ArticleAt the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just...
On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and...
View ArticleCoca-Cola Brings Back ‘Share a Coke’ Campaign With Sticker Packaging and an...
The weather is finally warming up and it's truly starting to feel like summer. Right on schedule Coca-Cola is here to remind you to grab a cold Coke on a hot day, and find that coveted bottle with your...
View ArticleEx-WPP CEO Martin Sorrell Says We Haven’t Seen the Last of Him
Martin Sorrell refuses to go quietly. In keeping with his bombastic personal style, the now-former CEO of WPP told more than 100 attendees at New York's Techonomy conference this week that he won't be...
View ArticleApple’s ‘Barbers’ Ad for the iPhone Wins Top Honors at the ADC Awards
Apple and production house Furlined were among the big winners at the ADC 97th Annual Awards, held last night at New York's One Club for Creativity. The tech giant's "Barbers" spot for the iPhone 7...
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