David Droga Still Has Faith in Advertising, Even If You Don’t
CANNES, France--"Advertising's not going away. Really shitty advertising is going away, and I bid that farewell," said David Droga in opening a "smaller" but "more condensed" Cannes Lions Festival of...
View ArticleHow Adam Rippon Stays Creative, Brave and Focused—Even on a Playground
Being named one of Adweek's Creative 100 is no easy feat--just ask Adam Rippon. He's an Olympic figure skater, recent champion of Dancing with the Stars, and an all-around delight to follow on social...
View ArticleThe Shift From 4G to 5G Will Change Just About Everything
Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to...
View ArticleHow to Land a Job in Advertising When You Have No Industry Experience
Despite spending several years successfully leading digital and branding efforts, respectively, for Chicago-based agency Schafer Condon Carter (SCC), John Anthony and Kathy Gaynor never expected to...
View ArticleNielsen and Comcast Team Up to Measure VOD and OTT Ads
Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast's ad-serving platform FreeWheel to determine ratings for the...
View ArticleSpotify Plays on World Cup Fervor and Celebrates Multiculturalism With...
Spotify is taking advantage of World Cup hype to launch exclusive video content and other brand new features that celebrate the intersections of music, culture and soccer. The video series can only be...
View ArticleHere’s What You Need to Know About the First Day of Cannes Lions 2018
Sun- and ros?-soaked marketers are congregating in this seaside resort town this week to fete the year's best advertisements. But with all of the panels, networking events, beach takeovers, yacht...
View ArticleMcDonald’s Unveils the “Frylus”—So You Can Finally Snap Selfies With Sticky...
Picture this--you want to take a killer selfie, but you're already enjoying a delicious and juicy burger, and you have a serious case of ketchup fingers. Don't worry--McDonald's has a solution to this...
View ArticleHow Publishers Can Benefit From Demographic Audience Guarantees
From Facebook's algorithm overhaul to concerns over brand safety and transparency, growing ad revenue is harder than ever for publishers. As a result, many are considering new inventory opportunities...
View ArticleWhat Makes a ‘Living Business’? Staying Relevant and Remaining Flexible
Consumers are fickler than ever, and U.S. businesses that can't adjust are at risk of missing out on a serious amount of revenue, according to new research released today from consulting and business...
View ArticlePinterest Partners With FabFitFun For a New ‘Pinterest Box’
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. Pinning products is taking a backseat on...
View ArticleMother’s Day Was a Hot Topic on Facebook and Instagram in May
Mother's Day sizzled across both Facebook and Instagram in May, while Memorial Day was the other holiday or event of choice for Facebook users and Instagrammers chatted it up about Cinco de Mayo,...
View ArticleCannes Conversations: Sparking a New Generation of Women in Leadership
CANNES, France--Few conversations have been more high-profile and passionate at this year's Cannes Lions than those about #MeToo, gender balance and the pervasive dangers of toxic masculinity. These...
View ArticleInstagram: Here’s How to Stop Users From Sharing Your Posts to Their Stories
Earlier this year, Instagram introduced the ability for users to share other users' posts to their Instagram Stories as stickers. If you don't want users to be able to share your posts in this way, our...
View ArticleCannes Day 5: Who’s Cleaning Up?
We did it, reader! We made it to the final day of Cannes. And this is the one you've been waiting for. The festival draws to a close with a big awards gala tonight, when the holding company, network,...
View ArticleThe Evolution of Social Shopping in the Ecommerce Landscape
Rapid advances in technology compel marketers to take a good look at how the evolution of platforms is affecting customer interactions, with analysts expressing doubts about the future of brands'...
View ArticleRitz Carlton and Hearst Magazines Are Partnering
A campaign from the Ritz Carlton and Hearst Magazines Digital Media will choose five directors to film short videos imagining a stay at a Ritz Carlton hotel. "The Stay" kicked off today, with a call...
View ArticleDrag Queens Wear Ikea Umbrellas, Lamps and Laundry Bags in Pride Campaign
Every once in awhile you stumble across an ad so outlandish you wonder if it's actually a fever dream. Ikea Canada's recent Pride spot, which features drag queens strutting down the runway in...
View Article#MeToo Founder Tarana Burke Explains How the Simple Phrase Gave Voice to So Many
CANNES, France--The #MeToo movement has rallied women worldwide, including women in the advertising industry. In a panel moderated by chief creative officer Karin Onsager-Birch of FCB West, Tarana...
View ArticleWhy Forcing a ‘Global’ Idea Down Consumers’ Throats Never Works
CANNES, France--As the celebration of global creativity winds down at this year's Cannes Lions, lauded work is seeing bright exposure and a deserved spotlight. However, when digging a little deeper,...
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