Online Freelance Marketplace Fiverr Selects Mekanism as Agency of Record
Fiverr, "the world's largest marketplace of creative and digital services for entrepreneurs and small business," has selected San Fransisco-based independent creative agency Mekanism as its agency of...
View ArticleDo We Care What’s Real, as Long as We’re Content? This Eerie Ad Makes You Wonder
The Matrix immortalized it as the red bill / blue pill moment--a choice between living blissfully ignorant or being soul-crushingly aware of the horrors around you. In the real world, it's a decision...
View ArticleInside the Lab That Made Billy Corgan a VR Experience and Won a Grand Prix Lion
What began as a somewhat simple brief to promote Smashing Pumpkins' reunion tour quickly escalated into an intricate VR experience for frontman Billy Corgan to promote his 2017 solo album, Ogilala--and...
View ArticleBarefoot Continues Its Legacy of LGBTQ Activism With a Documentary at Outfest...
The documentary "One Stride: Chosen Family" premiered last weekend at Outfest Film Festival in Los Angeles. Among the story's narrators is 27-year-old actress Mj Rodriguez, who plays Blanca in the FX...
View ArticleMDC Partners Parts With CMO and Other Corporate Executives Before Q2 Earnings...
Agency network MDC Partners parted with several members of its corporate leadership team earlier this week, a spokesperson confirmed today. "Our MDC colleagues are truly family, and they represent some...
View ArticleFacebook’s Mark D’Arcy Moves Into Expanded Role as CCO
After leading Facebook's Creative Shop for the past seven years, Mark D'Arcy's role has expanded as he moves into the position as the platform's vp of global business marketing and CCO. He takes over...
View Article4 Key Takeaways on Bringing Diversity to the Field From the Multicultural...
She Runs It, formerly known as Advertising Women of New York (AWNY), held a Multicultural Alliance Bootcamp yesterday to discuss the state of diversity in the marketing and media world. According to...
View ArticleTom Arnold to Hunt Down Incriminating Trump Tapes for Viceland ‘Until He...
It only took one and a half days for the first truly bizarre panel at the Television Critic Association's summer press tour: Tom Arnold ranting for a half hour about his efforts to bring down President...
View ArticleACLU Says Amazon Tool Falsely IDed Elected Officials in Mugshots
As it appeals to Congress to stop law enforcement from using facial recognition technology, the American Civil Liberties Union (ACLU) tested out Amazon's tool, Rekognition, with images of the members...
View ArticleThe Macallan Created a Virtual Reality Tour of Its New Whisky Distillery
If you tried to travel by train from New York City to Macallan's new distillery in Scotland, you wouldn't make it very far. However, the whisky brand's new virtual reality experience lets commuters...
View ArticleWhen This Condom Brand Dares, It Leads to the Truth About Intimacy and Trust
Get closer ... if you dare. In this highly entertaining, mostly SFW campaign, a bunch of twenty-somethings answer questions and tackle various challenges based on common relationship themes such as...
View ArticleMDC Partners and CP+B File Motion to Dismiss Diet Madison Avenue Defamation...
The legal entanglements involving anonymous whistle-blower group Diet Madison Avenue, MDC Partners, CP+B and that agency's former chief creative officer Ralph Watson moved into a new phase this week as...
View ArticleHavas Germany Made Trees ‘Scream’ to Fend Off Illegal Loggers
Some of the last European primeval forests in Romania are being illegally depleted every day, and Havas Germany has had enough. The agency has launched an initiative to raise awareness not only that...
View ArticleFacebook Launched a Pre-Emptive Strike Prior to Brazil’s General Election
General elections are coming up in Brazil in October, and Facebook detailed some steps it is taking to ensure that the social network is not used to compromise those votes. Head of cybersecurity policy...
View ArticleViacom Purchases AwesomenessTV in Bid to Expand Portfolio
Viacom has just purchased multichannel network AwesomenessTV, which reaches a purported 158 million subscribers and boasts 300 million monthly views, in another recent move to expand its portfolio. The...
View ArticleLinkedIn Added a Voice Messaging Feature
LinkedIn users who prefer saying it over typing it can now do so with voice messaging on the professional network. The feature is currently rolling out on LinkedIn's iOS and Android applications, with...
View ArticleHow YouTube Red Successfully Rebranded After Years of Sounding Like a Porn Site
Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform's name has been the subject of a slew of jokes making light of its similarity to porn sites like...
View ArticleFacebook Acquired Email Startup Redkix for Workplace by Facebook
Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email,...
View ArticleFacebook Will No Longer Allow Exclusion of Certain Groups Via Its Ad...
Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic...
View ArticleDomino’s Is Bringing Its Pizzas Into Augmented Reality With a National...
Domino's is turning its pizza boxes--and the pizzas that go inside them--into an augmented reality campaign. This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat...
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