NFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
View ArticleWhy the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to...
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on...
View ArticleAs Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector....
View ArticleWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising...
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users...
View Article3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value
We all remember the chart from the early days of ad tech that showed how $1 coming from a marketer could become as little as $.25 to the publisher after being reduced by agencies and ad-tech firms. The...
View Article5 Ad-Tech Insights Learned From Dmexco and the Ad Trading Summit
Media executives gathered last week at the Dmexco exhibition in Cologne, Germany, and Ad Trading Summit (ATS) London for thought leaders' observations on the notoriously esoteric (yet increasingly...
View ArticleWhy the Future of Digital Marketing Lies in Automation and Live Chat
There is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world's smartphone users will message every month, and the growth is only expected to continue. By 2021,...
View ArticleWhy Programmatic Provides a Better Digital Marketing Landscape
Everyone loves to hate on digital advertising, but it is here to stay--and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we...
View ArticleAn Emmy Awards Proposal Sent Hearts Aflutter on Facebook and Twitter Monday...
When director Glenn Weiss proposed to his girlfriend, Jan Svendsen, during the 70th Primetime Emmy Awards Monday night, Cupid's arrow struck Twitter and Facebook. The surprise proposal was the...
View ArticleThis Powerful Film Reminds Us That Texting While Driving Can Lead to a...
Each day can feel like a new beginning, filled with the wonder of family, friends and personal discovery. Even the sad times, ultimately, hold transcendent power, adding to the sum of our humanity. Who...
View ArticleWhatsApp: Here’s How to Clear a Chat
Did you know that WhatsApp allows you to clear all of the messages in a chat without actually deleting the chat? Our guide will show you how this is done. Note: These screenshots were captured in the...
View ArticleNew Papa John’s Campaign Dumps the Founder to Focus on ‘Real’ Employees
Papa John's is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John...
View ArticleMother London’s Last Hurrah for MoneySuperMarket Is an Epic Thelma & Louise...
The seemingly endless parade of bills, work, and various duties can make adulthood feel tedious at times. Thankfully, nostalgia can be a fun, much-needed vacation from the day-to-day monotony. For...
View ArticleEmmy Ratings Fall to All-Time Lows as TV Awards Show Audience Exodus Continues
Another big awards show, another record-low audience. Monday night's 70th Primetime Emmy Awards were not immune from the TV awards show audience exodus. The NBC telecast was watched by 10.2 million...
View ArticlePinterest: Here’s How to Use the ‘More Ideas’ Tab
Did you know that Pinterest allows you to find Pins that are similar to those you've already saved by using a "More Ideas" tab? This tab can be found on each of your boards and individual board...
View ArticleInstacart Thinks It Can Democratize Online Grocery. Here’s How
As it seeks to become the de facto grocery-delivery service in the U.S., Instacart announced a partnership with discount supermarket chain Aldi to bring online delivery to 1,300 of Aldi's 1,800 U.S....
View ArticleHow AI Can Inspire Consumers and Build Stronger Brand Loyalty
For too long, online consumers have been pitched the same kinds of clothes, the same types of opinions and the same sort of songs and over again, thanks to a like, an ad click or a Google search. We've...
View ArticleThird-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content...
Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for...
View ArticleCredit Karma Gets Kooky Again With Its Latest Cracked Campaign
These days, you can bank on Credit Karma to deposit the funny. Back in July, a kooky cat lady and wind-chime-obsessed doofus appeared in ads that explored how using Credit Karma to improve your scores...
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