Tech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence
Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't...
View ArticleNASA Is Proving That Space Might Be the Final Frontier for Organic Social...
In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social...
View ArticleHow to Overcome Obstacles and Create Winning Ad-Tech Blockchains
It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance...
View ArticleAmtrak Selects Y&R-Led WPP Team as Agency of Record
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of...
View ArticleExperiential Marketing and Social Media: A Killer Combo That Brands Aren’t...
Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic...
View ArticleCrate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to...
View ArticleFacebook Is Teaming Up With TurboVote for National Voter Registration Day
With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process....
View ArticleApple Reminds You That There’s a ‘Better You’ Out There in Its New Ad
Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple...
View ArticleIn the Year’s Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for...
Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially...
View ArticleWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast...
View Article3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no...
View ArticleKevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning...
View ArticleGrab a Tissue. This Lovely Ad About a Son’s Loyalty Is a Powerful Homage to...
One of Thailand's largest companies, a conglomerate called Charoen Pokphand Group (C.P. Group), has released a moving ad about a son who regularly goes the extra mile to take care of his ailing mom....
View ArticleTwitter Is Welcoming the Fall TV Season With Event Pages for Episodes
Twitter is ringing in the fall television season by introducing an easier way for people to see tweets about episodes of shows while they are airing. The social network is rolling out event pages for...
View ArticleMullenLowe Names New Chief Strategy Officer of U.S. Network
IPG-owned MullenLowe announced the promotion of Elizabeth Paul, head of strategy and senior vice president in Boston, to chief strategy officer--making her responsible for the entire U.S. network. Paul...
View ArticleThese Guerrilla Posters in NYC Subway Stations Highlight Incidents of Racism...
During Pride Month over the past two years, many commuters in New York noticed the colorful posters for Pride Train, an anti-bigotry campaign created by Thomas Shim, Jack Welles, and Ezequiel Consoli....
View ArticleFacebook Extended Its Ad Breaks Video Monetization Options to More Languages...
Facebook announced Monday that its Ad Breaks monetization options for video publishers creators are now available in five new languages and 21 new countries. Ad Breaks are available to pages that...
View ArticleWhy Weight Watchers Is Shedding the Baggage of an Old Name
Earlier this year, DJ Khaled turned heads by publicly joining Weight Watchers and dropping 26 pounds. But when he talked to the New York Post's Page Six, he was adamant about the wording of his...
View ArticleRobert Greenblatt Exits as NBC Entertainment Chief; George Cheeks and Paul...
Very few TV execs get the chance to go out on top, but that is what NBC Entertainment chairman Robert Greenblatt has decided to do. He's stepping down after seven years at the network, where he took...
View ArticleGun Control Activists Hope This Startling Statue Will Help Drive Change on...
Across the country, a statue of a panic-stricken girl hiding under her school desk has been startling viewers with its visceral portrayal of the impact of gun violence. And its creators hope the work...
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