Hershey Adds Droga5 to Its Creative Roster Without a Review
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is...
View ArticleSNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest...
View ArticlePandora Creates New Advertising Insights Lab on the Heels of Sirius Deal
As Pandora prepares to be sold to Sirius, the streaming service is giving advertisers more tools and data to better reach its listeners. Pandora's new Advertising Insights Lab aims to tap the extensive...
View ArticleIt’s Time for Agencies to Stop Using Billable Hours to Prove Value
The purpose of billable hours has been to quantify a service-based industry and provide an explanation for pricing that can often seem arbitrary to clients. How much does a new website cost? Or...
View ArticleNick Offerman and Megan Mullally Play Horny ‘Slingers’ in Hilarious Sling TV...
Nick Offerman and Megan Mullally are on the prowl for more "slingers." The real-life married couple turned up the heat for a new, hilarious campaign to promote Sling TV. In one of the two spots for the...
View Article3 Ways Marketers Can Use Content Data to Attract Their Target Audience
Marketers are scrambling right now. They're rushing to find new data points for targeting to increase return on ad spend. GDPR has played a significant role in why, but it's more than likely just the...
View ArticleFacebook Suggested Account Security Measures Following Last Week’s Breach
In the wake of Facebook's latest security breach, the social network shared some tips for how page administrators, group administrators, application developers, advertisers and businesses can further...
View ArticleTBWA Hires Global Head of Performance Marketing
TBWA\Worldwide's new global head of performance marketing is a familiar face at the agency network. Juuso Myllyrinne is rejoining TBWA\Worldwide in the role and will be tasked with leading its global...
View ArticleHas Internet, Social and Device Use Reached Its Saturation Point in the U.S.?
Has the usage of the internet, social networks, smartphones and tablets reached its saturation point in the U.S., or do research firms need to re-evaluate the way they measure that data? A new analysis...
View ArticleTwitter Allows Publishers to Monetize Their Organic Videos Worldwide via...
Twitter announced Monday that its in-stream video ads are now available to publishers' audiences worldwide, rather than being limited to their home markets. In-stream video ads debuted in the U.S. in...
View ArticleHow the Unstereotype Alliance Is Combatting Gender Inequality
Advertising has a principal purpose: to sell a product, to influence choice, to attract or build loyalty to a brand. We need to get more used to the idea that it can--and should--also do good. And...
View ArticleMcCann New York Has a New Chief Strategy Officer
Colm Murphy is joining McCann New York as its new chief strategy officer after more than four years with Droga5, where he most recently served as co-head of strategy. Murphy fills a vacancy left when...
View ArticleThese Are the 10 Best Podcasts to Binge on a Road Trip
When you're cruising down the highway with hours of driving ahead of you, it's the perfect opportunity to pop on a podcast. There are now seemingly endless options when it comes to the popular form of...
View ArticleWhatsApp: Here’s How to Change Your Profile Picture
Did you know that WhatsApp allows you to change your profile picture at any time? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS....
View ArticleLachlan Murdoch Sets New Fox Leadership Team, Including Ad Sales Chief...
A day after news broke that Marianne Gambelli would be heading up ad sales for the part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney--tentatively known as...
View ArticleJeff Goodby’s 5 Vandalism Rules for Advertising Professionals
I have been lucky enough to be involved in both great advertising and some great vandalism. They are a lot more alike than you might think. Like the pumpkin-smashing and late-night egg-throwing...
View ArticleWhy Customizable Hair Care, the Latest Trend in Beauty, Is All Over Your Feed
Beauty is big business: In 2017, it was valued at over $532 billion, according to Orbis Research. That's thanks in large part to disruptors in the space, like Glossier and Drunk Elephant. But the...
View ArticleBlackRock’s ‘Precision Empathy’ Platform Is Addressing Consumers’ Wants and...
At Brandweek, one view shared by brand marketers, consultancies and investors alike is the notion of understanding and appreciating how consumers think and behave. But the application of machine...
View ArticleHow to Know If Your Facebook Account Has Been Hacked
For the second time this year, hackers have attacked millions of Facebook accounts. The social network announced last week that about 50 million users were recently hacked. The hacking occurred because...
View ArticleTwitter Removed 770 Accounts That Were Engaging in Coordinated Behavior,...
Twitter provided an update on steps that it is taking to help protect the integrity of the upcoming midterm elections in the U.S. Vice president of trust and safety Del Harvey and head of site...
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