Nike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content
Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community. Dan...
View ArticleFor International Day of the Girl, Disney Gave Girls the Chance to Film Their...
Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they've...
View ArticleWalmart Acquires 20-Year-Old Intimates Brand Bare Necessities
In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands,...
View ArticlePaul G. Allen, Microsoft Co-Founder, Sports Owner and Philanthropist, Dies at...
Leaving a sizable legacy in technology, innovation, sports and philanthropy, Microsoft co-founder Paul G. Allen died Monday at the age of 65 in Seattle due to complications related to non-Hodgkin's...
View ArticleQ&A: Time’s Creative Director on Designing Covers for the News Cycle
After winning Adweek's Cover of the Year award for its series of covers depicting President Trump in a storm, we caught up with D.W. Pine, creative director at Time, about the process behind the covers...
View ArticleHow Specific Consumer Benefits Allow a Brand to Reach the Deepest Corners of...
Isolating product benefits and connecting them to customers is marketing 101. For some reason, it's always been easier in theory than in practice. From hospitality to pharmaceuticals, there's no clear...
View ArticleTrick or Treat: Halloween Was a Hot Topic on Facebook and Instagram in September
Halloween and Labor Day were Hot Topics on Facebook in September, and the two holidays also heated up Instagram, but in reverse order, according to Facebook IQ, the social network's research arm. Colin...
View ArticleWhy a Chief Growth Officer Won’t Fix Your Company’s High CMO Turnover Rates
At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a survey of 100 marketing leaders...
View ArticleWhy These 3 Anticipated TV Shows Fell Flat
Last year, 487 scripted series aired on broadcast, cable and streaming outlets. This year, Netflix alone has cranked out about 700 original series. Let that sink in for a second. Yeah, that's a whole...
View ArticleFacebook: Here’s How to Add a Feeling or Activity to a News Feed Post
Did you know that Facebook allows you to share your current feeling or activity in News Feed posts? For instance, if you're currently watching a movie, you can add "Watching [movie name]" to your post...
View ArticleCapri Sun Created a Massive Cafeteria Table to Help Stamp Out Bullying at School
For many kids, lunchtime at school is a welcome respite to the day, a time to relax and laugh with friends until it's time to trudge off to class again. But for students who are bullied or feel...
View ArticleBuzzFeed Is Ushering in a New Line of Homeware Goods at Macy’s
BuzzFeed listicles have given way to BuzzFeed product partnerships. This time, Goodful, a two-year-old BuzzFeed media brand centered around health and wellness, is partnering with Macy's to release a...
View ArticleTwitter’s Periscope Livestreaming App Now Lets Creators Assign Chat Moderators
Twitter's Periscope livestreaming application Tuesday announced the ability for creators to assign chat moderators for their broadcasts, as well as new replay editing tools for them to tweak their...
View ArticleCBS Picks Its Post-Super Bowl Programming: New Competition Series The World’s...
CBS has settled on its programming to follow Super Bowl LIII on Sunday, Feb. 3. The network will debut The World's Best, its new global talent competition hosted by James Corden, which will showcase...
View ArticleHow Voice Apps Can Help Brands Connect With Consumers When They’re Really Needed
Just when marketers were getting accustomed to developing a multi-screen strategy across TV and digital interfaces, they now also have to begin strategizing for no screens at all. Here's why: Purchases...
View ArticleHere Are All the Shorty Social Good Finalists for 2018, Highlighting the Best...
The third annual Shorty Social Good Awards, which put a spotlight on recent cause marketing campaigns, today announced the finalists for this year's awards show, taking place Nov. 15 in New York City....
View ArticleFacebook: Here’s How to Add a Life Event to a News Feed Post
Facebook's Life Event feature allows users to highlight major events in their lives, such as when they got married or had a child. Our guide will show you how to share a life event in a Facebook News...
View ArticleGeorge Clooney and Natalie Dormer Launch an Epic Quest to Find Some Nespresso
It wasn't too long ago that mega-celebrities were famously reluctant to do ads--other than a few embarrassing do-it-for-the-paycheck appearances they hoped would never leave Japan. But those days are...
View ArticleEx-Droga5 CCO Ted Royer Worked on DDB’s Volkswagen Pitch, Sources Say
DDB hired Ted Royer, the former chief creative officer at Droga5 who was fired from that agency in February, to assist this summer in the Omnicom network's pitch for the global Volkswagen account,...
View ArticleThese Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of Oddities
The animated space creatures featured in Cdiscount's latest campaign are absolutely over the moon about the French ecommerce site. In the first spot below, we travel to Xylodon 228--"the planet where...
View Article