Snapchat’s Integration With TurboVote Helped Over 400,000 U.S. Users Register...
More than 600,000 people in the U.S. took advantage of Snapchat's deep integration with TurboVote in support of National Voter Registration Day. The messaging application teamed up with the nonprofit,...
View ArticleHealthcare Has Dodged Digital Upgrades for Years—But That’s All Coming to an...
The healthcare industry is being shaken by digital. Most of the major players are still reluctant to transition. How should the leading companies approach an imperative transition to digital? Design...
View ArticleFacebook Pulled 8.7 Million Pieces of Content in Q2 for Violating Child...
Facebook provided some details about how it has been using artificial intelligence and machine learning in its efforts to prevent child exploitation and keep children safe on its platform. Global head...
View ArticleYour Aunt Has a Deal: Vote Nov. 6, and She’ll Stop Embarrassing You on Instagram
Millennials and voting-age Gen Z Americans are a huge focus of attention in this year's get-out-the-vote efforts, largely because, if they break their pattern of low turnout at the polls, they could...
View ArticleAmazon Touts The Marvelous Mrs. Maisel’s Big Emmy Haul in New Season 2 Trailer
As Amazon ramps up the marketing campaign for Season 2 of The Marvelous Mrs. Maisel, the streaming service is making sure that no one forgets about the comedy's big Emmy sweep last month. In the new...
View ArticleNBC News Quietly Debuts Ad-Supported Streaming News Network
Back in March, NBC News chairman Andy Lack told reporters that his company was "exploring a separate linear stream for NBC News." Now he's found one, as the company has unveiled its new streaming news...
View Article6 Ways a Brand Can Forge a Cohesive Company Culture and Stay True to Brand...
If you walked into your office tomorrow and found that all the logos had been removed, would you still be able to see your brand there? What if all your products were taken off the shelves. Would...
View ArticleTommy Hilfiger’s Newest Campaign Helps Bring More Accessibility to Fashion...
For almost as long as the length of its existence, the fashion industry has thrived on a foundation of exclusion. The bulk of its marketing has mostly centered around a seductive version of...
View ArticleThis Norwegian Lifestyle Brand Offered the Ultimate Rideshare Experience—in a...
For one day only, Norwegian fashion brand Swims took people on the ride of a lifetime in an outlandish marketing activation. Earlier this week, people in New York and London tweeted at the official...
View ArticleGun Reform Organization Change The Ref Debuts ‘3D Activist’ in New Campaign
Gun reform organization Change The Ref is raising awareness about 3D-printed guns with 3D printing technology of its own--a 3D-printed sculpture the group is calling "the first 3D activist" in a...
View ArticleFox News’ New Streaming Subscription Service, Fox Nation, Will Debut on Nov. 27
Fox Nation--the upcoming streaming subscription offering from Fox News--now has a premiere date and price. The ad-free streaming service will debut on Nov. 27, Fox News said today. It will be cost...
View ArticleIt’s Time for Creatives to Value Their Peace of Mind and Fully Embrace Their...
David Ogilvy once asked a young Jeff Goodby, "How many hours a day do you write ads?" Goodby panicked and blurted out, "Um... 10!" Ogilvy responded, "You should write for two hours. The rest of the...
View ArticleMidas Is Repairing More Than 1,000 Donated Cars and Giving Them to Families...
For some people, getting to work or school on time can be a job in itself. That's because more than 10 million American households do not have a car, according to US Census Bureau data from 2016. While...
View ArticleNew York City Opens a City-Funded AR/VR Lab In Brooklyn’s Navy Yard
New York City wants to make an old naval yard in Brooklyn a hotbed for virtual reality and augmented reality. City officials, professors and entrepreneurs on Thursday gathered in Brooklyn's Navy Yard...
View ArticleFacebook Just Added a Candidate Info Tool for the Upcoming U.S. Midterm Election
With a crucial U.S. midterm election coming up Nov. 6, Facebook introduced a new Candidate Info tool to give people access to information about candidates for office, as well as short videos created by...
View ArticleSodaStream Created a New Device, the ‘Holy Turtle,’ to Remove Plastic In the...
SodaStream is on a mission to reduce the amount of plastic people use. That's why, earlier this month, the company embarked on a project to clean up plastic in Honduras. That's also why, while there,...
View ArticleMarketers Often Overlook Music in Campaigns, but Here’s How They Can Start...
Music and artists are the backbone(s) of culture. They frame fashion, drive social media conversation, invent dance moves and memes and are a loss-leader lynchpin of the first trillion-dollar company....
View ArticleFacebook Must Pay the Maximum Fine in the U.K. Due to the Cambridge Analytica...
The Information Commissioner's Office, the privacy regulator in the U.K., followed through on its threat in July to impose its maximum financial penalty on Facebook due to the misuse of user data by...
View ArticleIFC Gives Its Calendar Upfront a Funny Twist by Bringing Pop-Up Comedy Clubs...
IFC knows that upfront meetings usually aren't a laughing matter, so it's trying to inject a sense of humor into its 2019 calendar upfront talks. Starting today, the network is bringing pop-up comedy...
View ArticleSurge Is Back, and This Neon-Green Pager Will Let You Know When It’s on Tap...
"Remember Surge? Neon green? It was '90s in a can!" That's the sales pitch to passersby in a recent stunt from agency Momentum for Coca-Cola Freestyle, the many-flavored Coke machine that lets you pick...
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