Facebook Is Expanding Its Test of a Breaking News Tag to Publishers in More...
Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March...
View ArticleThere Is No Such Thing as a Dumb Question in This Humorous New Zealand Police...
The New Zealand Police Department has a relatively straightforward mission: recruit new staff from diverse backgrounds to better represent the communities it serves. To achieve the goal of better...
View ArticleTake Risks, Tell Stories and Other Marketing Lessons From Progressive’s CMO
At last week's ANA Masters of Marketing Conference, marketers talked about a changing industry, one that faced new challenges while still reckoning with old ones. But Jeff Charney, Progressive's CMO,...
View ArticleHims Branches Into Women’s Health With the Launch of Hers
Hims and Hers. Hims, a telemedicine startup that provides prescriptions and over-the-counter products that address men's health issues like erectile dysfunction and hair loss-namely, concerns that you...
View ArticleCannes and MediaLink to Offer Marketers Exclusive Content Creation Education...
The Cannes Lions International Festival of Creativity announced a new partnership with strategic advisory firm MediaLink to host "intimate, curated" activations, roundtables, meetings and networking...
View ArticleWe Created a Creepy Interactive Tale About Voice Tech. Here’s How It Went...
With the never-ending talk of politics and climate change, social media may be scary enough as it is. But in light of Adweek reporter Lisa Lacy's story on robots, AI and the other side of the uncanny...
View ArticleHoping to Leverage a Larger Audience, Recode Will Relaunch on Vox.com
Technology news website Recode, hoping to gain more clicks, will retain its staff and brand, but become a special section at sister site Vox.com under parent company Vox Media. Vox Media, which...
View ArticleCannes Adds Two New Lions for 2019 But Drops Product Design as a Standalone...
The roster of trophy categories is an ever-shifting thing at the Cannes Lions International Festival of Creativity, and now we know how 2019's lineup will be different from years past. Most notably,...
View Article56 Brands Including Nike, Amazon and Marriott Call For Protection of...
Fifty-six companies including Lyft, Coca-Cola, Levi's and Airbnb released a joint statement today in support of the transgender community. The statement is a direct response to reports that the Trump...
View ArticleWhatsApp: Here’s How to Share Contact Info in a Chat
Did you know that WhatsApp allows you to share a contact's information from your device's address book with other users in chats? For instance, you may want to share a family member's contact...
View ArticleWondering How to Connect With Your Ideal Audience? Try Targeting Them in the...
Brands and marketers could gain a lot from finding out more about the fans in the stands or seats. Millions of people enter thousands of venues every year across sports, music, special events,...
View ArticleDiscovery to Launch 6-Part Series on U.S.-Mexico Border
Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. "The U.S.-Mexico border has been the...
View ArticleWhy KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
View Article40% of Likely Young Voters Say They Haven’t Seen Any Political Ads
Television remains king of political advertising, according to new research from Adobe. A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more...
View ArticleIkea Sold a Product on a Global Scale by Tapping Into Local Values
Ikea's latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a...
View ArticleHow Brands Can Ensure Influencers Hold Up Their End of the Deal
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer...
View ArticleDollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its...
The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands...
View ArticleBBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View ArticleGod-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
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