Inside Nike’s Race to Regain Its Marketing Edge
In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had...
View ArticleIs Targeted Advertising Too Creepy for CTV?
Picture this: You sit down with your spouse to watch YouTube on your connected television (CTV), but before the video starts, a pre-roll ad runs promoting the services of the best divorce lawyer in...
View ArticleCheck Out the Pitch Deck Firm SafeGuard Privacy Used to Raise $3.6 Million
Privacy-compliance platform SafeGuard Privacy has raised $3.6 million in its latest "seed-extension" funding round. This is the company's second seed funding round after raising $7 million in 2022. The...
View ArticleBodyform’s Bold Ad Says It’s ‘Never Just a Period’ in Push for Better Education
In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: "It's just a period." His words trigger a collective sigh from the chorus. As any woman or person who...
View ArticleNicole Richie’s Reformed Party Princess Stars in New Estée Lauder Ad
Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability...
View ArticleOutbrain Acquires Video Firm Teads for $1B in Major Tie-Up
Content recommendation firm Outbrain agreed to acquire adtech firm Teads Thursday for $1 billion, with the newly combined company aiming to offer a "true end-to-end, full-funnel platform for the open...
View ArticleCharlie Day Schools NFL star DK Metcalf in New Hulu + Live TV Ad
The Hulu + Live TV Acting Academy is officially open. Today, Hulu launched its fall campaign to promote Hulu + Live TV--the live streaming platform that features more than 95 live channels and access...
View ArticleCarvel’s Fudgie the Whale Gets a New Agency as EP+Co Wins Rich Products...
Fudgie the Whale is iconic to a generation who celebrated birthdays with ice cream cakes. Now, Fudgie and his frozen Carvel friends are getting a new creative marketing engine, as Interpublic Group's...
View ArticleFormer Netflix Multicultural Director Linda Guerrero Launches Cultural Agency
Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that aims to connect publicity, awards and marketing campaigns to...
View ArticleADWEEK Launches Coverage Unit Focused On Retail Media
Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about...
View ArticleQuilted Northern’s Pop Trio, the Quilted Queens, Are Here to Evangelize About...
Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from a musical trio of women called the Quilted Queens. Dressed in matching white quilted...
View ArticleLeaked Pitch From The Trade Desk Shows Pricing and Effectiveness of Olympic...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the games, according to a leaked...
View ArticleHere’s Where Democrats and Republicans Are Putting Their Presidential Ad Dollars
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation's top office, both parties are pouring more dollars into advertising. The Harris campaign has debuted its...
View ArticleBrands, Expect the Unexpected When Participating in Olympics Chatter
The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world's biggest brands. Poised to be the most-watched summer games in years, in...
View ArticleDisney Closes Upfront With Sports and Streaming Driving Growth
Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over year,...
View ArticleTaglines Are Fun and Effective. But There’s an Art to Them
There are some things money can't buy. One of them is brand love: The places in your heart a company can occupy aren't bought. They're earned. Yet, as long as there's been marketing, companies have...
View ArticleHere’s How Nike Is Reshuffling Its Marketing Division
Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to...
View ArticleHeineken Pours One Out for All the Forgotten Beers
"Want to grab a beer?" is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. Developed by creative...
View ArticleExclusive: NBCUniversal and Instacart Launch Partnership for Olympics Viewers...
Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a...
View ArticleHigh From California: Cannabis at the State Fair Breaks New Ground for Weed...
More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry...
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