Glossier and Shopify Created a Shoppable Treasure Hunt to Promote a New Brow...
Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier's ecommerce...
View ArticlePlanters Targets Millennials With a ’90s R&B Duo
Hormel Foods' Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with '90s-style R&B. BBDO MW partnered...
View ArticleWhat Warner Bros. Discovery’s Lawsuit Over NBA TV Deal Means for Matching Rights
On July 26, WBD and TBS filed suit in New York against the NBA, NBA Media Ventures and NBA Properties, asserting that they exercised their "matching rights" by accepting an offer that the NBA was...
View ArticleZiff Davis Acquires Tech Publisher CNET for Over $100M
Digital media company Ziff Davis acquired tech publisher CNET from its parent company, Red Ventures, for more than $100 million, according to reporting from The New York Times. The acquisition confirms...
View ArticleUber Says It Will Make More Than $1B in Ad Revenue This Year
Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising's annual revenue run rate--a metric that estimates how much it will make this year based...
View ArticleNetflix Is Lowering Ad Prices to Below $30
Netflix is further lowering the prices of its ads, according to three ad buyers who talked to the streamer in July. Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30...
View ArticleUnlocking Fandom: How 2K Grows Brand Loyalty
Ronnie Singh, better known online as Ronnie 2K, parlayed being an avid gamer and message board participant into becoming a prominent figure in NBA 2K basketball game series and a leading presence on...
View ArticleVolkswagen Extends DDB’s Global Creative AOR Duties for 3 Years
Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker's global creative agency of record. The extended contract will last into 2027. The partnership between the...
View ArticleThe Convergence of Commerce and Media With Unilever
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to...
View ArticleKeeping White Claw Summer Going With CMO Isabelle Sakai
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Isabelle Sakai, global chief marketing officer at Mark Anthony Brands International. Sakai shares insights...
View ArticleHow to Start a Creative Agency With Flower Shop
It's been 12 months since Flower Shop opened its doors to the world from an old florist unit on New York City's Lower East Side. In that short time, and in a tough economic climate, the creative agency...
View ArticleWhy Snoop Dogg Fits In Anywhere, Even the Olympics
A rare Olympic pin is "viraling" its way around the internet, fast becoming one of the more talked about and desirable objects on Earth--playfully featuring the Olympic rings as smoke clouds puffed...
View ArticleFox’s Q4 Ad Revenue Remains Flat at $1B
Fox ended its fourth quarter with a slight boost in revenue though profits were slightly down and advertising was flat year-over-year. Total quarterly earnings for the company was $3.09 billion in...
View ArticleTelevisaUnivision Closes Upfront With High Ad Prices for Sports
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media company saw more advertisers participate in this year's...
View ArticleDotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads
Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool...
View ArticleAd Buyers Rethink X Presence Following the Platform’s GARM Lawsuit
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said...
View Article4 Implications of Google’s Landmark Antitrust Loss
Google's defeat in a landmark U.S. search antitrust trial could significantly alter the search industry if its appeal fails--a process that may take years. The antitrust ruling's aim to diminish...
View ArticleMeet ScalePost, the AI Firm Helping Perplexity Strike Deals With Publishers
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers that have typically had a fractious...
View ArticleMcDonald’s Channels Godzilla Movies to Plug Its Nostalgic Collectible Cups
McDonald's has long appealed to collectors with limited-edition Happy Meal toys and merchandise. The chain is scaling things up this summer with a nostalgic global campaign spotlighting some of its...
View ArticleDoes Your Brand Have an Intellectual Alibi?
When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the brand's lore on how they're one of the last remaining distilleries to employ the traditional method of...
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