5 Tips for Refining Your Brand’s Email Marketing Strategy
Digital marketers looking to boost their return on investment must incorporate email into their strategies. According to studies, email marketing is still one of the most effective tools--even among...
View ArticleDeadpool Is Now Espolòn’s Creative Director
Marketing for the Deadpool sequel has kicked into overdrive. The sassy superhero is not only starring in spots for frozen food but he's now pitching Espol?n tequila as the company's "creative director...
View ArticleOn the Adweek Podcast: What’s Worth Streaming?
Netflix, Hulu, HBO Go, Amazon Prime. Our entertainment options are endless these days, but how much disruption can we expect in the coming months and years? And in the short term, which options are...
View ArticleWalmart Is Extending Its Grocery Delivery Service to Atlanta
On-demand delivery service DoorDash is the latest last-mile partner to join forces with Walmart as the retailer seeks to bring online grocery delivery to 40 percent of the U.S. by the end of the year....
View ArticleFacebook Published Its Internal Content Review Guidelines and Added an...
Facebook's efforts to restore goodwill with its user base following weeks of controversy touched upon two longtime sore spots with two updates that were announced Tuesday. The social network has long...
View ArticleA Chance Meeting With the Real Colonel Sanders Inspired George Hamilton’s...
George Hamilton is sitting by the Royalton Hotel's rooftop pool wearing a crisp gray suit--it's much too chilly for swimming--and sipping a pink cocktail. At an age when many actors of his generation...
View ArticleVML Expands Its Advisory Practice to Help Clients Accelerate Change
VML is expanding its advisory practice with a variety of new offerings. Among the practice's expanded capabilities are proprietary market landscape analysis, long-term growth strategies, strategic...
View ArticleHow These 3 Brands Are Taking Loyalty Beyond Points
It's time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers. Now that personalization has become the norm, we want to feel known...
View ArticleWhen Friends Struggle With Depression, This App Helps Avoid Potentially...
We all want to help friends who are struggling, so it's a natural human impulse to send them a quick note of support. However, because many don't understand the depth and seeming inescapability of...
View ArticleBrands Unwilling to Commit to a Set of Values Risk Losing Consumers
Solving consumer needs means something different today than it did 10 years ago. We now have apps for absolutely everything, personalized vitamins delivered to our front doors, technology that runs our...
View ArticleBurger King Ads Take a Dig at McDonald’s Execs by Pointing Out Their Mansions...
Burger King and its agencies are always looking for creative, attention-grabbing ways of highlighting that the chain's burgers are flame grilled rather than the flat griddle used by most competitors....
View ArticlePinterest Released Several Features to Aid Visually Impaired Users
Pinterest bills itself as more of a visual search engine than a social network, and Wednesday, it announced steps to ensure that the visually impaired are not left out. The following updates were...
View ArticleGartner Expects the AI Business Market to Grow 70% This Year
While it seems like everybody and their cyborg seems to be thinking about artificial intelligence, a report seems to show there is real business value in the AI market. According to a report released...
View ArticleBarbasol Names Onion Labs Its Creative Agency of Record
Shaving brand Barbasol has selected The Onion's content studio, Onion Labs, to serve as its creative agency of record. Onion Labs' first campaign for Barbasol launched earlier this month. The campaign,...
View ArticleHow to Perfect the Art of Connecting With Your Community and Encouraging...
Every brand has a community. It may be comprised of your customers, partners, brand ambassadors or best sales prospects. The trick is not just having a community (and believe me, you have one whether...
View ArticleMcDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time...
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its...
View ArticleFacebook: Here’s How to Deactivate Your Account
Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you...
View ArticleThe Cut Is Now Selling T-Shirts Featuring Their Own Headlines, Pop Culture...
New York Magazine's The Cut is wading into the merchandise business. For $24.99, white T-shirts modeled after The Cut's Instagram quote cards, featuring phrases, headlines and pop culture references...
View ArticleDiscover the Proud, Pagan, Lovably Bizarre Traditions of the Black Forest...
Meet the People of the Black Forest. We're not talking about the the real Black Forest in Germany, but a fictional locale where folks stroll around in suits of straw, play ginormous alpenhorns, and...
View ArticleKeep Your Eyes to the [AR] Clouds as Persistence Becomes the Focus
Life is persistent. If I close my eyes, I know the coffee on the counter will still be there when I open them. If I run to the other room and back, it will remain fixed in position on my return. Even...
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