Are New Proposed Advertising Guidelines for Pot Brands Too Strict?
If the National Association of Cannabis Businesses has its way, there will be no celebrity shills, no stoner dudes enveloped in clouds of smoke and no Joe Camel or Spuds MacKenzie in weed advertising's...
View ArticleFormer Discovery Ad Sales Chief Ben Price Leaving the Company After Upfronts
Almost two months after being passed over for the top ad sales job as Discovery closed its merger with Scripps, former Discovery Communications ad sales chief Ben Price has announced he'll be leaving...
View ArticleYouTube Kids Lets Parents Control Their Kids’ Experience in New Ways
YouTube announced three features that are being added to its YouTube Kids application this year, aimed at giving parents more control over their children's viewing experiences. Beginning this week, the...
View ArticleHavas Confirms Its Head of International Operations Is Under Investigation in...
In a wide release sent to most major news organizations today, Havas announced that it's cooperating with a French anti-corruption investigation focused on its former chairman, Vincent Bollor?. Agency...
View ArticleVolkswagen Made Phone Cases From Crashed Cars as a Grim Warning Against...
Since you're 23 times more likely to be in an accident when texting while driving, according to agency Nord DDB, it might be helpful to have a constant reminder of how easily distraction can turn...
View ArticleA Playbill for Movies Is Coming to a Theater Near You
The creators of Moviebill can recall seeing Broadway plays and walking away with their infamous Playbills in hand, taking a bit of the show home with them. Now, they're about to give moviegoers a...
View ArticleNew Study Reveals 85% of Americans Participated in Cultural Protests Last Year
It's been just over a year since an estimated 7 million people around the world came together in a movement known as the Women's March, publicly rallying for human rights surrounding immigration,...
View ArticleArnold Worldwide Global CEO Pam Hamlin Is Stepping Down After 20 Years
Arnold Worldwide today announced that global CEO Pam Hamlin will be leaving the agency after more than two decades. Managing partner, chief financial officer, global director of operations and 25-year...
View ArticlePreparing for a Spike in Social Media Activity When Brands Decide to Take a...
Remember the days when social media was all sunshine and rainbows? I certainly do. At least, that's what it felt like. Social media today is a far cry from what it was in its nascence. It has evolved...
View ArticleNo. 1 Pick Baker Mayfield and the Cleveland Browns Dominated Twitter During...
To the No. 1 pick went all the Twitter spoils during the first round of the 2018 National Football League Draft Thursday night. The Cleveland Browns' selection of quarterback Baker Mayfield with the...
View ArticleAT&T and Errol Morris Digitally Aged Fatal Crash Victims to Show the Lives...
All deaths carry with them a litany of tragedies, but none more so than the loss of those just beginning their journeys into the world. The emotional toll of a child or teen's death is unparalleled,...
View ArticleHere’s What to Expect at This Year’s NewFronts
The 2018 Digital Content NewFronts are about to commence. More than 15 media companies will offer presentations in New York beginning on Monday for the first week of NewFronts. A second week will be...
View ArticleDiscovery Reels in Swedish Fish for Its First Shark Week 30th Anniversary...
The 30th anniversary of Shark Week doesn't air for another three months, but Discovery is getting an early jump on its marketing campaign for the event. The network is partnering with Swedish Fish for...
View ArticleFacebook’s Fundraisers Features Got Some New Functionality
Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new...
View ArticleHow to Bridge the Gap Between Ecommerce and Retail With Click and Collect
The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and...
View ArticleEx-WPP CEO Martin Sorrell Had His Pay Slashed by 71% Last Year
In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell's total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9...
View ArticleWhy Ecommerce Brands Need to Diversify When They Rely Upon Other Platforms
The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been...
View ArticleIn a Clever Twist, Ikea Shows How a Bad TV Ad Can Turn Into a Good Ad for Ikea
Ikea's home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek's International Agency of the Year for...
View ArticleIPG Outperforms Ad Industry on Strength of New Business Wins Despite Missing...
IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and...
View ArticleIt’s Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere
Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area...
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