The Government Keeps a Close Eye on Hasan Minhaj in Promo for His New Netflix...
After canceling two late-night-themed shows in August--The Break With Michelle Wolf and The Joel McHale Show With Joel McHale--Netflix is ready to take another stab at the genre. On Oct. 28, it will...
View ArticleInstagram Rolled Out Nametag: Customizable, Scannable Codes That Lead to...
Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling's Messenger Codes with its introduction of Nametag, which it had been testing earlier this year. The Facebook-owned...
View ArticleDespite Recognizing the Importance of Personalization, Marketers Are Still...
By the time the holiday shopping season arrives, you and I will have been exposed to, on average, well over one million brand messages in this calendar year alone. As a result of that onslaught, we've...
View ArticleNathan Lump Leaves Travel + Leisure as Editor in Chief
Nathan Lump announced to staff today that he's stepping down after four years as editor in chief of Travel + Leisure. "I really thought I accomplished what I came in to do," Lump said. "I like...
View ArticleWhy Brands Need to Market Experiential Campaigns Like Products
The success of the world's greatest companies comes back to the quality of their products. A world-class product is irreplaceable to the user and generates word-of-mouth marketing. Many of the world's...
View ArticleWill Location Data From Instagram Soon Make Its Way Over to Facebook?
Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet...
View ArticleAppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...
View ArticleThis Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...
View ArticleWhat Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
View ArticleIt’s Time to Embrace the Creativity Explosion Advertising Is Undergoing
If someone were to ask you to describe the ad business in 2018, what would you say? I'd compare it to New York in the '70s. That's the decade the city was on fire--and not just metaphorically. New York...
View ArticleInside Papa John’s Transformation: How Diversity and Marketing Leaders Are...
Papa John's is ready to embark on a new chapter--one without former founder John Schnatter, who was publicly ousted from the brand (and all of Papa John's marketing) following his use of the N-word and...
View ArticleBeautyrest Changes the Conversation Around Sleep as Its Industry Undergoes...
Purchasing a mattress has changed dramatically in recent years. A once sleepy category has undergone massive disruption with direct-to-consumer brands like Casper shaking up the market. For a legacy...
View ArticleAshley Graham and Ayesha Curry Are Partnering With Ellen Digital Network
Ellen DeGeneres' Ellen Digital Network already includes ventures from original digital series, such as Momsplaining with Kristen Bell, to the popular app Heads Up! Now, it will add Ashley Graham and...
View ArticleBloomin’ Brands Sends U.S. Account to Mediahub
Bloomin' Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba's Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review...
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