Girls Demand an End to the ‘Dream Gap’ Limiting Their Careers in Barbie’s...
It's nearly International Day of the Girl, a moment of global discussion about the way today's girls are raised and respected, and Mattel's Barbie brand is coming out swinging with a powerful spot in...
View ArticleDentsu Aegis Network Buys B2B International to Fold Into Gyro
Dentsu Aegis Network announced today the acquisition of B2B International, a business-to-business market research company that it will fold into gyro, the full-service B2B-dedicated global agency it...
View ArticleHome Chef Uses a ‘Keep It Simple’ Approach to Distinguish Itself in a Crowded...
Not all meal kits are alike. That's what Home Chef is trying to tell current and potential customers as it battles for space in the crowded meal-kit delivery service sector. Brian Irwin, Home Chef's vp...
View ArticleLandor Associates Sued by Former Executive Alleging Age Discrimination
Suzanne Hernandez, who spent more than four years as executive director of insights and analytics at WPP-owned brand consultancy Landor Associates, has filed a lawsuit accusing her former employer of...
View ArticleDelta Passengers Can Pick December’s Featured Holiday Movie in a Twitter Poll
One of the side effects of Delta Air Lines' new initiative with Twitter may be a rekindling of the debate over whether Die Hard counts as a Christmas movie. Delta passengers can use Twitter's poll...
View ArticleHere Are 3 Updates Facebook Announced at Its Global Partner Summit
Facebook announced three new updates to its Facebook Marketing Partners program at its annual Global Partner Summit in New York Wednesday. The social network has begun testing its Creative Compass tool...
View ArticleAmerican Express Consolidates Global Media Business With IPG’s UM, Ending 20...
American Express has concluded a global media review officially launched in May, choosing IPG's Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying...
View ArticleHearst Magazines Announces Sweeping Staffing Changes
Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and...
View ArticleThis Unforgettable Obituary Is a Soaring, Baffling, Heartbreaking Ode to a...
It's only human to want it all: To live a long and fruitful life, to be surrounded by loved ones, to find comfort in routines, but also to have a glorious end that would keep your memory alive for...
View ArticleKeegan-Michael Key Wants to Work With Brands That Democratize Their Goods and...
For Keegan-Michael Key, choosing which brands to work with is all about evaluating accessibility. The comedian, who is famous for his work on shows like MADtv and Key & Peele, spoke with Adweek at...
View ArticleWorkplace By Facebook Can Now Deploy Facebook’s Safety Check Feature
Facebook has brought its Safety Check--which enables people to check on the status of friends and family during times of crisis and lets those in affected areas mark themselves as safe--to its...
View ArticlePrivacy Experts Implore Lawmakers to Give Consumers Control Over Their Data
Data privacy experts and advocates encouraged federal lawmakers at a Senate Commerce Committee hearing Wednesday to draft strict data protection regulation that would give consumers vastly more control...
View Article4A’s Restructures Events to Focus on ‘Tangible Actions,’ Cancels 2019 Spring...
The 4A's, the organization founded in 1917 that serves more than 700 member agencies across 1,300 offices, announced today a restructuring of sorts, pivoting to events that focus on "tangible actions."...
View ArticleInstant Forms Can Be Added to Facebook Ad Campaigns for Brand Awareness,...
Facebook announced that brands can now include Instant Forms--formerly known as Lead Forms--in all ad campaigns with brand awareness, reach and traffic objectives. Instant Forms enables actions such as...
View ArticleTwitter Moments Can No Longer Be Created on iOS, Android Devices After Oct. 23
Twitter Moments can no longer be created via the social network's flagship iOS and Android applications, effective Oct. 23. The move was announced in a Twitter Support tweet, which cited low use of the...
View ArticleSnapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
In a bid to appeal to advertisers, Snapchat is releasing a series of reports illuminating its users' shopping behaviors and preferences, both online and off. The reports, dubbed "Retail Footprints,"...
View ArticleWhy Sears Could Never Last, and What Other Brands Can Learn From the Iconic...
Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren't looking good for the 125-year-old retailer. This week, news broke that Sears...
View ArticleBoko Haram Survivors Share Their Stories in This Chilling International Day...
Earlier this year, UNICEF said more than 1,000 children have been kidnapped in Nigeria since 2013 by Boko Haram, the terror group that sparked the #BringBackOurGirls campaign in 2014 after abducting...
View Article5 Socially Charged Ads That Caused a Stir
Social media has changed the way brands interact with consumers. Audiences now have a means to talk back to brands and voice their opinions; smart brands listen and respond. This has led to deeper...
View ArticleNBA Superstar Joel Embiid’s New Deal With Under Armour Will Focus on More...
Under Armour just scored some major points with its latest endorsement. The athletic brand announced on Wednesday evening that it has signed a five-year deal with Joel Embiid, the franchise center for...
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